NEWS

21
Feb
2018
Why Go Digital?
              Digital age, also known as the information age
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Why Go Digital?
02 / 21 / 18

              Digital age, also known as the information age, is known for its concept of capturing the omnipresent nature of computing and the prolific use of technology in almost all aspects of human activity such that digital interaction is a defining characteristic of human activity.

                  From smartphones to menu boards, way finders, gaming consoles, queuing systems and the likes, it is undeniable that the world is already dominated by technology; mainly, the industry of Digital Display Solutions, which then prompts businesses to shift into digital.

                  Digital Display Solutions can serve a number of different purposes for variety of applications. In advertising particularly, these tools can make your brand stand out from the rest. With a bright, vivid crystal clear display, you can capture the attention of passersby instantly, while promoting your desired message or content, thus, making them far more advantageous than conventional ones.

Some notable advantages of LED Displays are the following:

 

 

  • Captivating Beauty

 

 

First on the list of advantages is its captivating color and graphic motion, capable of showing creative executions, from simple to complex— making it a head-turner when properly positioned.

Also, LED Displays can provide high-quality images through enhancing the contrast and enriching the range of colors that it can showcase. It produces flicker free images to reduce eye fatigue, eye strains, and headaches to viewers.

 

 

  • Amplifying Power

 

 

 

LED Displays have the power to retain advertisements or “ads” in the minds of its audiences due to its long exposure and continuous playback. It is also able to transmit different information to consumers, improving the reach as well as the efficiency of the ads.

 

 

 

  • Reliable and Efficient

 

 

 

Aside from looking too grandiose, light emitting diodes are a lot better than the conventional because they are brighter in color and thinner in weight. It’s also energy efficient and environment-friendly for it dissipates heat easily. LED Displays can last up to 100,000 burning hours or more than 10 years of 24-hour non-stop use. Plus, it requires from little to almost no maintenance and is highly resistant to damage.

 

 

 

 

 

 

Digital Displays are also customizable, an epitome of endless possibilities. Contents can also be seen from long distances, and it even has wide-viewing angles which makes it an effective advertising tool.

It also presents unique video content opportunities, where you can display specific content at designated times. You can essentially deliver different ads at different time intervals, transmitting unique information to unique audiences, thus effectively targeting multiple market niches.

Aside from the fact that you can play its contents on a loop, it also supports various players, input sources, and can be manipulated even online.

Moreover, you can connect certain devices to LED Displays and Digital Signage, transforming them into interactive mediums which are able to do perform complex executions like augmented reality and other interesting feats.

 

 

 

 

 

 

  • Innovative and Ingenious

 

 

 

LED Displays are also able to automatically adjust its temperature, color, and brightness to completely blend to its surroundings. This reduces the risk of any untoward incidents and distraction among passersby.

 

 

 

  • Unique Customer Experience

 

Currently, a lot of people have been doing their shopping online, as well as their other activities via internet. However, physical shopping has always been a different experience especially for shoppers who stumble upon interactive shops endowed with different LED Displays, Digital Signages and Kiosks as well as lightboxes.

According to a study by retail website I Am Omnichannel, 70% of women and 50% of men think of shopping as a way of entertainment. At the same time 70% of customers think digital signage is entertaining. And 30% of customers who engage with an interactive retail display end up making a purchase.

Through digital display, shopping has been made more fun than ever. Naturally, we as the fun-loving humans that we are, have a tendency to do things that we find entertaining and take time out of our lives to do. Thus, increasing the entertainment and interactive element of shopping has become a focus of retailers almost anywhere.

Interactive digital displays are seen as more engaging than the traditional static ones and the fact that they tend to impress and amaze consumers in an unexpected way, helps different brands to stand out.

Today, interactive digital displays are getting recognized as customer experience enhancing tools — tools that make shopping even better than ever.

 

 

 

 

Take advantage of digital display solutions today! When utilized correctly, digital displays can be advantageous to almost every type of business. All you need is the right mix of creativity and value, to catch the attention of your customers.

                  Finding the right partner on your digital display needs won’t be too much of a job, as Inewvvation International’s got your back.

Inewvation International is one of the first providers of LED Displays, and a pioneer in digital advertising solutions in the South East Asia Market. Inewvation offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes.

Furthermore, Inewvation’s main concern is client satisfaction as it designs and customizes products, provides fast delivery and efficient installation, creates and manages content and has a 24-7 after-sales service while preserving its core value—where quality is everything.

Indulge in the true expression of the Digital Experience only with Inewvation International.

Find out how our up-to-the-minute advertising and digital display solutions can help your business make a big impact, visit our website at http://inewvationinternational.com

 

20
Dec
2017
Inewvation International Ends 2017 with a Strong Finish
Inewvation International heads for a momentous finale for 2017 as the
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Inewvation International Ends 2017 with a Strong Finish
12 / 20 / 17

Inewvation International heads for a momentous finale for 2017 as the company continues to pursue excellence with its recently finished projects for the 4th quarter of 2017 which are all noteworthy.

 

Inewvation International has always been a leader in providing up-to-the minute digital display solutions, ushering forth the age of digital display.

 

 

GLOBAL PRESENCE

 

Inewvation International continues to conquer the international market with its recent installations at Royal Sporting House, at the ION Orchard  and at Lacoste located at The Paragon, both situated in Singapore.

 

Inewvation has installed a 98” UHD Display to Royal Sporting House and a 65” UHD Display to Lacoste, upscaling both of their stores.

 

Also, Inewvation has  installed 6 sets of 65” and a 49“ Digital Signage for FWD Life Insurance’s Experience Store at SCBD, Jakarta Indonesia.

 

 

MILESTONE

2017 was an abundant year for Inewvation International as the company successfully gains two more big achievements.

Inewvation has installed the largest Outdoor LED Display in the Philippines at a well-known casino in the Entertainment City with a total size of 1,318 sqm. The enormous LED Screen is also a top-of-the-line Wind-thru LED Display with a pixel of pitch 20 mm optimum for long-distance viewing.

 

 

Consequently, Inewvation has also installed the first Feather Series in the Philipines with a pixel pitch of 10 mm at Bench’s Flagship Store, Bonifacio Global City, Taguig.

 

 

 

PERSISTENT EXCELLENCE

Gan Advanced Osseointegration Center (GAOC) also chose digital as new LED Displays were installed at their branches at Vertis North and SM Megamall. VLink Inc. also upgraded their aesthetics through Inewvation’s Digital Kiosks which were installed in  Robinson’s Galleria.

 

 

BRILLIANCE

Popular brands SFERA and Bench also opted for a more digital vibe through  availing  Inewvation International’s lightboxes that shone brilliance on their stores, leveling up the shopping experience.

 

 

As digital advertising solutions persist to thrive and saturate the market, we wil continue hold true to our commitment to customize, deliver, install, and, provide excellent after-sales service with utmost quality and precision possible.

 

Be a part of Inewvation’s journey. Together, let’s shape the future.

05
Oct
2017
Inewvation, Ushering The Age of Digital Display
Through the course of the year, Inewvation continues to chart-off pro
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Inewvation, Ushering The Age of Digital Display
10 / 05 / 17

Through the course of the year, Inewvation continues to chart-off projects not only in the Philippines but also overseas, continuously embodying its principle – where quality is everything.

 

Inewvation International has always been the leading provider of up-to-the minute digital display solutions, steadily aiding the change from conventional display to digital, paving the way to the future.

 

ARTSY 

 

 

Inewvation takes pride as it finishes another International Project at Kuala Lumpur, Malaysia as Football republic added digital aesthetics to their shop at KLCC Suria Mall in Petronas Tower, namely, Inewvation Ergo Series III Pitch 3.9 mm, a 55” Double-sided Digital Kiosk – Portrait Design (Non-touch), another 55” Table-top Digital Kiosk – Landscape Design (Touch), and two sets of Digital Signage.

 

Prominent clothing line Bench beautified their premises with Pitch 3.9 mm Inewvation Slim Series that adorned their lobby at Bench Tower, Bonifacio Global City.

 

Lowe Alpine has also added 4 units of Curve OLED LG Digital Signage to their place adding more to the digital vibe of the store.

 

GLAMOUR 

 

 

Empire East also leveled-up with their newly installed 2 sets of Pitch 8 mm SMD Fixed-Type at Mango Tree Residences, San Juan City.

 

Gan Advanced Osseointegration Center (GAOC) has also upscaled their Dental Clinic at S Maison Mall, Pasay through adding the Pitch 3.9 mm Inewvation Slim Series to their grounds.

 

Cignal TV, one of the country’s top media companies also embraced the digital age through placing  Pitch 1.875 Inewvation Ergo Series III at  Cignal Experience Center, Mandaluyong.

 

ELEGANCE 

 

A massive LED screen measuring up to 1,318 sqm at one of the most prominent casinos in the Philippines will unveil soon at the Entertainment City. This LED Screen is a Pitch 20 mm Inewvation Wind-Thru Series and is seen from kilometers away.

 

Meanwhile, another distinguished casino in the Philippines also opted for a more elegant display for their prestigious premises by installing a number of LED screens.

 

They’ve added a couple of the Pitch 2.5 mm Inewvation Ergo Series III to their Columns, and even installed another Pitch 3.9 mm of the same product to their drop-off, and another Pitch 2.6 mm at their restaurant.

 

While the most celebrated addition to their ensemble is their hotel front which has 2 sets of Pitch 10 mm SMD Fixed Type that was second to use Nichia Japan diode brand.

 

PROGRESSION

 

 

 

 

Ayala Theatre Mall moves toward progress as they have installed a 55” LG Digital Signage at Glorieta 4 Cinemall in Makati. Meanwhile, Megaworld upped their digital game through plotting a 65” Digital Signage on their place which allow users to navigate their condominiums namely the Maple Grove, St. Moritz, and the Albany.

 

ILLUMINATE 

 

 

Biobalance has also improved their store by placing two sets of Inewvation Frameless Lightbox accompanied by a Double-sided Frameless Lightbox inside their store at EDSA Shangri-La.

 

As digital advertising solutions persist to thrive and conquer the market, Inewvation shall hold true to its commitment in providing high-quality products and services to its clients locally and internationally.

 

Be a part of Inewvation’s journey. Together, let’s embrace the digital world.

 

31
Aug
2017
Inewvation at SIP 2017
For the second time around, Inewvation International takes part at th
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Inewvation at SIP 2017
08 / 31 / 17

For the second time around, Inewvation International takes part at the annual Systems Integration Philippines (SIP), not just as an exhibitor but also as the Official Digital Display Solutions Partner of the esteemed event held August 17 to 19, 2017.



Now on its 15th year, the SIP has been the only trade show in the country where corporate professionals’ expand their network and find new technologies to help them further advance and innovate their businesses.


During the exhibit, the 55” Inewvation Digital Kiosk Landscape Design (Touch) with a 10-point touch system, integrated with Windows 7 Operating System was showcased. This product is a perfect fit for all business sectors. Aside from that, the Inewvation Ergo Series III has also shown promise being the highlight of the booth having a pitch of 1.875 mm, the crisp and fine display caught the attention of passersby and has successfully piqued the interest of the people. The pitch 2.9 mm E-Banner Slim was also showcased in the event, adding glamour and elegance with its fashionable and dazzling display.



As the Official Digital Display Solutions Partner of Globalink, Inewvation further showcased its products at the lobby of the World Trade Center where the exhibit was held. People going in are met by the pitch 4 mm Inewvation Ergo Series III, located at the entrance. The 55” Inewvation Digital Kiosk Portrait Design (Touch) was also present at the entrance which served as a way finder and schedule reminder. The 84” UHD Display (Touch) was also admired by people at the buffet area near the stage, entertaining visitors as they enjoy scrumptious meals and informative talks.



Through the years, Systems Integration Philippines continues to upgrade and network businesses to pave the way for a more ingenious and progressive market here in the Philippines. As for us at Inewvation International, we shall continue to provide pioneering and up-to-the minute digital display solutions to further advance the LED Industry.

02
Aug
2017
Inewvation on Track
For the second quarter of 2017, Inewvation International continues to
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Inewvation on Track
08 / 02 / 17

For the second quarter of 2017, Inewvation International continues to be on the lead with all of our recently awarded projects embodying the company tenet- quality is everything. Inewvation International has always been a pioneer in providing up-to-the minute digital advertising solutions in Southeast Asia, slowly changing the status-quo from static advertising to digital, paving a new direction not only to businesses but also to the digital world.

 

Just the Right Mix of Technology and Ambience

 

NDRRMC keeps up with the digital world with its pitch 1.875 mm Ergo Series III LED Display. With a new screen at their disposal, it is almost certain that the government agency will be able to monitor and ensure public welfare and protection during disasters and emergencies. Penshoppe steps up the shopping experience for its customers with its new set of aesthetic displays.  Penshoppe’s East Ortigas, CDO Premiere, Muntinlupa, and Laoag branches boast their newly-installed pitch 3 mm Ergo Series III and a pitch 3 mm Slim Series that added more elegance to the famous store. On the other hand, TRILEX Builders and Construction Supply Inc. bestowed a techie-feel on DMCI’s boardroom with an Ergo Series III, pitch 3 mm LED Display. Also, T.A. Fresco availed a pitch 10 mm DIP Fixed Type LED Screen for their Tomas Morato Office, which added a technophile vibe to the place.

 

 

 

 

Added Artistry

 

Prominent clothing lines, Bench Body and Kashieca keeps on beautifying their retail outlets by installing Snap-on, Frameless, and Magnetic Lightboxes. A Snap-on Lightbox was also installed at Bench Barbers, Market Market. All these Lightboxes don’t only showcase the latest products and services of the establishments, but they also add elegance to their respective stores.

 

 

 

A New Approach to Advertising

 

Solaire Resort and Casino just took the game to the next level by installing two 49”Digital Portrait Kiosks that doesn’t only show advertisements, but can also cater valuable customer service and navigation. Oceanville Hotel and Spa Corporation on the other hand, leveled-up with the Digimedia Series installed in their establishment. With the digital signage bringing images to life, their displays looked more enticing and captivating for viewers, gaining more attention, and potential market.

 

 

 

 

As digital advertising solutions persist to thrive and conquer the market, we shall hold true to our commitment to customize, deliver, install, and, provide excellent after sales service with utmost quality and precision possible. Be part of our journey. Together, let’s shape the future.

01
Aug
2017
Quality over Brightness: Answer to the “Glowing Distraction”
“Are LED billboards supposed to be bright in order for them to be n
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Quality over Brightness: Answer to the “Glowing Distraction”
08 / 01 / 17

“Are LED billboards supposed to be bright in order for them to be noticed?” That was one of the many questions people traversing along LED-lit roads ask themselves according to several blog sites and social media posts.

 

 

 

 

 

 

LED billboards are both creative and wonderful sources of information. Moreover, it is undeniably eye-catching.

 

It was meant to be eye-catching in a sense that it is entertaining, however, that’s not the case for some LED billboards. Several people are already complaining about the glaring light of the LED screens which they describe as ‘blinding’ especially when it’s raining or almost pitch-black. There are also LED screens that use white flashes of light when changing from one ad to another to attract viewers.

 

This way, no matter how good the content of the ad is, the target audience won’t appreciate it due to intense brightness.

 

According to a book by Karl H.E Kromer entitled, Fitting the Human: Introduction to Ergonomics: Human Factors Engineering, Seventh Edition, the upper limit of human visual tolerance to luminance is about 10,000 cd/m2 (candela square per meter), which is still subject to other factors like a dull or bright environment, viewing distance, weather conditions, etc.

 

LCD screens may have an average brightness level of 300 cd/m2 or a 55” Industrial grade LCD will be at 500 cd/m2. An indoor LED screen would normally have a brightness of 2,500 cd/m2 whereas a large outdoor LED screen could have a brightness of more or less 8,000-10,000 cd/m2. However, the brightness level of LED displays can’t be adjusted that easily unlike our smart phones and LCD screens.

 

Some LED billboards are said to be so bright because its luminosity makes up for the quality of the content. To display the content properly some LED screens need to up the brightness level which results in discomfort among passersby and drivers who can’t help but look at the screens.

 

LED screens are now seen as a perfect publicity medium because as businesses grow, new and improved methods of advertising are needed and that’s exactly what LED screens offer -innovation and ingenuity.

 

Fortunately, Inewvation’s LED displays are equipped with Photoelectric Lighting Control System or often referred to as ‘Smart Lighting’ which detects the current ambient light level which measures how bright and dark the external light is. This technology allows Inewvation’s LED Screens to reduce its brightness when it’s dark and adjust itself automatically when needed.

 

Lighting control systems are widely used for both indoor and outdoor lighting of commercial, industrial, and residential spaces. It is used to regulate and provide the right amount of light where and when it is needed.

 

This kind of technology is already proven effective in some of our smart phones when the feature auto-adjust brightness is enabled, which is basically the same thing.

 

Through this technology, Inewvation’s LED displays don’t only conserve energy and burning hours but reduce eye strain without compromising quality. This technology also helps the onlookers to enjoy the spectacle of lights and advertisements played on the LED screens.

 

To know more about Inewvation International and our wide-array of products, feel free to check out our Facebook, Instagram, and Twitter, all @INEWVATION.

01
Jul
2017
LED vs. LCD: Explaining the Pros and Cons
As the tides of time move, technology is developing at a rapid pace.
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LED vs. LCD: Explaining the Pros and Cons
07 / 01 / 17

As the tides of time move, technology is developing at a rapid pace. With all these changes, almost everything is shifting towards the digital world.

 

From the old ways of print advertising to the moving images of today, it is indeed undeniable that times have changed. Through advertising’s glorious evolution, it has gained enough power to be able to convey information and influence people from all over the world.

 

They are all around us. We pass by them on our way to work, while running errands, fetching kids from school, road trips, the digital display is almost everywhere.

 

Signage and billboards have been around for many years, but have gained more popularity during the past years because of digital displays.  Small and big companies are opting to engage in digital signs instead of traditional signage methods.

 

Compared to static signage, it is proven through research that digital advertisements captivate more eyes and retains more information regarding the product or brand in the mind of the passersby compared to the former.

 

Due to the advantages of the digital display, there is no doubt that it is the most effective way to advertise in this era. The only question is, are we using the right medium to convey our intended message?

 

Both have their own unique features together with individual pros and cons, but we have thinned up the table to compare important facts to help you choose between the two.

 

LCD LED
Widely used indoors but has limitations outdoor Can be utilized both indoor and outdoor
Can execute simple contents Can execute complex contents
Brightness level

500 cd/m2for indoor

2,000 cd/m2 for outdoor

Brightness level

1,200 cd/m2for indoor

10,000 cd/m2 for outdoor

For maintenance, the whole panel should be replaced For maintenance, just replace the affected diodes or modules
Lasts 50,000 burning hours or almost 6 years Lasts for 100,000 burning hours which translates to 11 years

 

 

 

 

Going for digital display will always be a good choice for businesses, brands, and different campaigns to be easily recognized and engraved in the memory of the target audience.

 

As we continue to embrace this change in the field of advertising, we can expect more improvement in the field of technology.

 

Different advertising mediums are applicable in different situations and products that are why the intensive and thorough study is needed. There are a lot of things to consider too, your target audience, the ad location, and of course, the content. After all, no matter what medium you use, what’s important is if the medium you chose conveyed the message properly and if it was understood by the audience.

 

Given the present situation, advertising through digital display is certainly the wisest option. It doesn’t only cut off the long term cost of advertising, but also more accessible and flexible, plus, it adds beauty to the city.

 

Shift to digital now and together, let’s light up the future.

 

 

22
Feb
2016
The Importance of Visual Content in Digital Advertising
There are several mediums of advertising, one of which is digital. D
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The Importance of Visual Content in Digital Advertising
02 / 22 / 16

There are several mediums of advertising, one of which is digital. Despite the popularity of traditional means of advertising, digital marketing managed to wedge its way into the consciousness of advertisers worldwide. Its influence is so far reaching that you can see it wherever you go; for instance, you’ll see LED billboards serving digital advertising purposes in the Philippines just like in any other country.

 

Truly, digital advertising is soaring high at the moment. If you are an entrepreneur who would love to use this means of advertising for your own brand, you have to learn all about visual content first. Visual content is one of the important aspects that can make or break your brand. How important is it for digital advertising? Read further to find out.

 

A Picture is Worth a Thousand Words

 

Do you ever wonder why silent movies were such a hit? Despite the lack of verbal communication, plenty of people still reminisce about the era of silent movies so fondly. This is because the things that we see have a huge impact on the way we feel and the things we do. In fact, according to psychologists, 93% of all communication is done without talking. Even in conversations, the importance of body language amounts to at least 55%.

 

Since people focus more on what goes unsaid, it only means that a picture is truly worth a thousand words. Your advertisement’s visual content will play a huge role in communicating your brand’s message to your target market. In your next advertisement, make sure to show, not tell, your audience the message of your brand.

 

Learn to Pace with Your Consumers

 

Consumers these days are always on the go. Not do they only spend less time at home, they also spend plenty of time travelling. This means that instead of getting information through traditional means, – like through newspapers and the television – they acquire data through digital means, like the internet.

 

Since consumers are always moving from one place to another, they don’t have enough time to digest long content. If your article is so long that your audience cannot finish it in one sitting, then you won’t be able to communicate effectively with your market.

 

Instead of focusing on words, focus on the visual content of your advertisement. Consumers surely find it easier to view images that relate your message instead of reading long articles about a certain product. The same can be said about your LED billboard ads. Instead of long lines of text, making use of images to portray your message will help commuters absorb what you mean more easily.

 

Keep Them Engaged

 

The birth of digital advertising brought to light a lot of truths. One of them is that consumers love engagement. Between an ad that does not engage the audience in any way and an ad that patrons can interact with, which do you think will be a big hit? It’s likely that the more engaging advertisement will be appreciated by your patrons. Use visual content to keep your customers engaged. The more entertained consumers are, the more likely they are going to share your advertisement with other people!

 

If you are wondering how important visual content is in digital advertising, the answer is very important. Studies show that the human brain processes image 60, 000 times faster than plain text. This means that consumers are more likely to understand your brand message if you use visuals to communicate them.

 

In today’s world where people are always on the move, it’s important to communicate your company’s message efficiently and at a fast rate.

 

17
Feb
2016
Why Out of Home Advertising is Important
The worldwide web is a strange, vast place where one can do almost an
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Why Out of Home Advertising is Important
02 / 17 / 16

The worldwide web is a strange, vast place where one can do almost anything. Through the internet, you can make a purchase, play games, and meet new people. It’s not just important for individuals – online presence is highly beneficial for many businesses. What’s more, it allows advertisers to market their products and reach even people who are just sitting at home!

It was only a few years ago when we were introduced to digital advertising. As time passed by, more and more people jumped on the bandwagon. Digital advertising’s influence is so far reaching that traditional advertising materials are also being digitalized! In fact, there are now LED billboards used for digital advertising purposes in the Philippines, and all over the world.

 

LED billboards to join the list of marketing materials that are used for out of home advertising or advertising that is done outdoors to publicize one’s products or services. This kind of advertising has been around for thousands of years – however, since digital advertising is gaining traction, OOH is falling by the wayside. With plenty of advertisers shifting to digital, a question arises: is out of home advertising really important?

 

Consumers are Mobile

 

The combination of wireless connection and portable devices makes almost everything easier and more accessible. This means that people can now do their work, be entertained, and connect to other people wherever they are, using just their gadgets! In result, people can comfortably spend more time on transit. Consumers are always moving these days; visiting a new restaurant that got good reviews on their favorite website or watching a new movie that trended on social media.

 

Since consumers are spending more time traveling now more than ever, it’s the best time to take advantage of out of home advertising. Your advertisements should reach out to your target market – if they are always on the go, then it makes sense to place your marketing campaign out on the streets. Put up a billboard ad or place several posters in places where you know your target market frequents. This will help you communicate your brand’s message to your target audience effectively.

 

OOH Ads are Cost Effective

 

People often think that out of home advertising is expensive. The truth is, it all depends on the advertising material that you buy. If you are thinking of buying a gigantic LED billboard, then you have to prepare a hefty amount of money. On the other hand, if you are thinking of buying a digital signage or a medium sized billboard that you can place a few blocks away from your store, it probably won’t cost you much.

 

Yes, a billboard will still cost you more than a digital advertising campaign will. Although, when you think about it, your online ad will be on the internet for a few months at best, meanwhile, an LED billboard or traditional signage can be around for years. When you consider the life span of digital billboards these days, you’ll find that they are actually very cost effective.

 

Advertisements are also Mobile

 

Consumers riding a train or bus will probably only see your billboard ad for a few seconds at best. This is why plenty of advertisers make sure that their ads are catchy and easy to understand. The problem is that sometimes consumers are still unable to retain the information that you gave them due to the short amount of exposure. Good thing, out of home ads can also be mobile.
Nowadays, billboards don’t have to remain stationary. Thanks to bus, jeepney, and taxi ads, you can spread your message to your target audience wherever they are! Not only that, you’ll also find roaming LED billboards that display advertisements along highways. If your target audience is always on the move, then your advertisement should be too.

 

Modern consumers are always on the go. If most of your consumer’s time is spent outside, that’s where your advertisements should be too. Out of home advertising is still relevant in the digital age because it has the ability to draw your target market’s attention and encourage sales using so many unique techniques. OOH is not only an effective way to communicate with consumers, it also compliments other forms of advertising, like digital ads.

09
Feb
2016
The Many Uses of LED Displays
An LED display in the Philippines is often used for television view
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The Many Uses of LED Displays
02 / 09 / 16

An LED display in the Philippines is often used for television viewing purposes most of the time. Despite this, there are actually many uses for this modern display. Right now, people are deliberately realizing the benefits of using LED displays in advertising; the appearance of digital billboards along major highways can attest to that.

This integration of LED displays in the world of advertising brought a lot of positive effects. The same can happen once Filipinos learned how to apply digital displays in several other industries. Take note of the different uses of LED displays below.


Sports Arenas

Every year, millions of Filipinos attend various sports events. From basketball to boxing, volleyball, and football, there is no doubt that sports are a big part of our daily lives. In fact, we even make it a point to televise and live stream major events!

It’s a blast to watch a game in itself. Despite this, there are still ways to enhance the experience of the audience, as well as the players – and that is by installing LED displays.

Sometimes, it’s difficult for people at the very back of the stadium to see what is happening on the court or field. By using digital displays, every audience in the arena can now watch the action clearly wherever they may be seated. Not only that, they can also relieve heart-stopping plays through replays on those gigantic screens. Through LED displays, every 3-pointer shoot, spike, or goal is viewed and celebrated clearly.


Bars and Clubs

Bars and clubs attract patrons who want to go for a drink or two after a long day of work or go dancing just for the heck of it. There is an abundance of them in the country and they are all fighting for the customers’ attention. If you own an establishment like this and you want to lure patrons away from your competitor’s   club and into yours, you should try installing LED displays.

You probably spend a lot of money on a good DJ, why not enhance the experience? Through digital displays, you can provide background graphics that match every thump of the beat coming out of those expensive speakers. Now, you don’t only have great music in your club, you also have the visual to compliment it. With the help of the DJ’s music, you can use your LED displays to set the look and mood of your club every night!


Music Festivals

There are plenty of amazing music acts in the country right now, especially with the emergence of talent search TV shows for singers. In turn, there are also plenty of music festivals and concerts held locally, that allows bands and singers to showcase their musical gifts. Flocks of Filipinos attend these events, filling up arenas to the brim. In cases like this, it’s difficult for the people at the back to see the band on stage. Good thing, there are LED displays.

Digital displays are becoming a regular thing on music gigs. This is because these huge screens allow everyone – from the people in front, up to the ones at the very back – to enjoy their favorite singers as they perform live on stage. It makes gigs much more enjoyable for everyone who attends concerts.


Cinema and Theater

Back then, cinemas used projectors for film viewing. These days, it’s easier and cheaper to pay for an LED display. Although it’s more expensive than a projector, it lasts longer and is energy efficient. Not only that, you can use LED displays for both indoor and outdoor cinemas with no problem.

Digital displays can also be used for theater backdrops. This allows you to cut set design and props cost without affecting the quality of the play. If you want, instead of using your display as a backdrop, you can use it instead to provide a good view of the stage for people at the back. This will ensure that everyone in the audience has the chance to be entertained and enjoy the show.


LED displays are prominently used for advertising purposes. Despite this, it actually has plenty of other uses which don’t involve promoting or selling a product or service. This only proves that digital displays are beneficial for every business in several industries.