As the tides of time move, technology is developing at a rapid pace. With all these changes, almost everything is shifting towards the digital world.
From the old ways of print advertising to the moving images of today, it is indeed undeniable that times have changed. Through advertising’s glorious evolution, it has gained enough power to be able to convey information and influence people from all over the world.
They are all around us. We pass by them on our way to work, while running errands, fetching kids from school, road trips, the digital display is almost everywhere.
Signage and billboards have been around for many years, but have gained more popularity during the past years because of digital displays. Small and big companies are opting to engage in digital signs instead of traditional signage methods.
Compared to static signage, it is proven through research that digital advertisements captivate more eyes and retains more information regarding the product or brand in the mind of the passersby compared to the former.
Due to the advantages of the digital display, there is no doubt that it is the most effective way to advertise in this era. The only question is, are we using the right medium to convey our intended message?
Both have their own unique features together with individual pros and cons, but we have thinned up the table to compare important facts to help you choose between the two.
|Widely used indoors but has limitations outdoor||Can be utilized both indoor and outdoor|
|Can execute simple contents||Can execute complex contents|
500 cd/m2for indoor
2,000 cd/m2 for outdoor
1,200 cd/m2for indoor
10,000 cd/m2 for outdoor
|For maintenance, the whole panel should be replaced||For maintenance, just replace the affected diodes or modules|
|Lasts 50,000 burning hours or almost 6 years||Lasts for 100,000 burning hours which translates to 11 years|
Going for digital display will always be a good choice for businesses, brands, and different campaigns to be easily recognized and engraved in the memory of the target audience.
As we continue to embrace this change in the field of advertising, we can expect more improvement in the field of technology.
Different advertising mediums are applicable in different situations and products that are why the intensive and thorough study is needed. There are a lot of things to consider too, your target audience, the ad location, and of course, the content. After all, no matter what medium you use, what’s important is if the medium you chose conveyed the message properly and if it was understood by the audience.
Given the present situation, advertising through digital display is certainly the wisest option. It doesn’t only cut off the long term cost of advertising, but also more accessible and flexible, plus, it adds beauty to the city.
Shift to digital now and together, let’s light up the future.