NEWS

15
Oct
2018
Did You Know? Ingress Protection (IP) Rating
  In purchasing or using electronic devices, users may know thei
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Did You Know? Ingress Protection (IP) Rating
10 / 15 / 18

 

In purchasing or using electronic devices, users may know their efficiency, and how to protect such products from possible damages through Ingress Protection (IP) rating.

 

The IP rating is used to determine the degree of protection given to the enclosures of electrical or technology equipment against intrusion of foreign matters (i.e. tools, dirt, dust, fingers, etc.) and moisture. It is composed of two numbers – the first referring to the rate of protection against solid objects and the second is the rate against liquids. The higher the number, the better the protection it has.

 

Indulge in the true expression of digital innovation only with Inewvation International.

 

#INEWit

 

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08
Oct
2018
Did You Know? Die-Casting Aluminum Material
  One of the advantages of using aluminum parts in die-casting i
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Did You Know? Die-Casting Aluminum Material
10 / 08 / 18

 

One of the advantages of using aluminum parts in die-casting is its low cost. They are less expensive than other materials or parts produced and used in manufacturing. Moreover, aluminum die-cast parts typically weigh 1/3 less than steel parts, while still providing the essential strength and durability.

 

Indulge in the true expression of digital innovation only with Inewvation International.

 

#INEWit

 

Follow us on our social media accounts:

 

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02
Oct
2018
INEWVATION: DOMINATING THE METRO
Inewvation International keeps on soaring high after successful insta
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INEWVATION: DOMINATING THE METRO
10 / 02 / 18

Inewvation International keeps on soaring high after successful installations in the metro this 3rd quarter.

 

Ayala Malls recently added refinement to Circuit Makati with a 3.9 mm pitch Inewvation Slim Series in the Cinema Level. While top clothing brand, Forever 21 has finally shifted to digital as they added a 2.6 mm pitch Inewvation Slim Series in their storefronts in SM City North EDSA, SM City Megamall, and SM City Makati. On the other hand, Pure Force Rescue Corporation, under Pure Group Corporation, opted to have a 16 mm pitch Inewvation Outdoor Brix Series that they will soon utilize for government’s announcements during calamities and disasters.

 

Pure Group & Forever 21

 

Filipino-Japanese fast food chain, Tokyo Tokyo launched a new concept store in their flagship store in Trinoma, Quezon City. As addition to their brand’s notion of improving customers’ dining experience, they have installed 7 sets of 43″ LG Digital Signage while 2 sets in Ayala Feliz, Pasig City.

 

 

ABS-CBN Corporation also launched its first-ever ABS-CBN Experience Store, in Trinoma, Quezon City. Inewvation International installed a total of 94 sets of LG Signage Monitors to complete the digital and interactive vibe. Some of it are 55″ LG Videowall in the store facade, another in the entrance hallway, and a 98″ LG UHD Monitor in one of their interactive booths.

 

 

Jin’s, the biggest eyewear chain in Japan, opened a store in the Philippines with sets of Inewvation Frameless Lightboxes in SM Mall of Asia, SM Aura, and SM City North EDSA. Likewise, Baby Zen, a retail brand for baby products installed an Inewvation Frameless Lightboxes in Mandaluyong City.

 

 

Inewvation International is a cut above the rest by continuously saturating new market and providing its partners an excellent and quality service.

 

Indulge in the true expression of the digital experience only with Inewvation International.

 

To learn more about Inewvation International, visit us at our website, or connect with us at Facebook, Twitter, Instagram, and LinkedIn.

04
Jul
2018
Did You Know? Photo Electric Light System
  According to a book by Karl H.E. Kroemer entitled, Fitting the
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Did You Know? Photo Electric Light System
07 / 04 / 18

 

According to a book by Karl H.E. Kroemer entitled, Fitting the Human: Introduction to Ergonomics: Human Factors Engineering, Seventh Edition, page 99, the upper limit of human visual tolerance to luminance is about 10,000 cd/m2 (candela per square meter), which is still subject to other factors like a dull or bright environment, viewing distance, weather conditions, etc.

 

Fortunately, Inewvation International’s LED displays are equipped with Photoelectric Lighting Control System or often referred to as ‘Smart Lighting’ which detects the current ambient light level which measures how bright and dark the external light is. This technology allows Inewvation International’s LED Screens to reduce its brightness when it’s dark, and adjust itself automatically when needed.

 

Through this, Inewvation International’s LED displays don’t only conserve energy and burning hours, but can also reduce eye strain without compromising quality. This technology also helps the onlookers to enjoy the spectacle of advertisements and information played on the LED screens.

 

Indulge in the true expression of Digital Innovation only with Inewvation International.

#INEWit #DidYouKnow

 

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02
Jul
2018
Digital Display Solutions: The Art of Content Creation and Management
  With the overwhelming presence of digital display solutions to
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Digital Display Solutions: The Art of Content Creation and Management
07 / 02 / 18

 

With the overwhelming presence of digital display solutions today, it is undeniable that endless possibilities can be made. With its general purpose of disseminating information while advertising and promoting brands, these mediums have been a ‘must’ for effective customer engagement.

 

Digital Display Solutions have the power to make a brand’s message a lasting impression to its target audience. One key factor is the visual theme of the digital display also known as ‘content’. Contents, whether in advertising or corporate use, are tailor-made materials – stationary to moving, texts to graphics, live actions to animations, necessary to have an effective, relevant upshot.


*clips courtesy of Google*

The logic is simple: the mood of your audience depends on what their eyes are seeing through your digital display, which will result efficiently or not.

 

To help you manage and sustain your campaign through digital materials, here are some points to consider:

 

Determine your Digital Display’s Specifications

 

As an end-user of this kind of technology, you must know the parameters of your digital display upon purchase. You must be knowledgeable of its pixel pitch, screen size, application, viewing distance, and even it’s capabilities. This enables you to maximize the use of your display and make the best out of it.

 

Tone and Contrast

 

Aside from prioritizing vital information and delivering it effectively, tonal contrasts are also a good thing to execute in content creation. Using contrast is vital to your content because it helps the viewer distinguish between design elements. Select colors that provide a good contrast to make your content more appealing and easier to read. Achieve effective contrast by using colors with different values

 

Consistency

 

In a digital display’s content, every element should be consistent and coherent with each other to establish brand recognition and to avoid confusion amongst the audiences. This can be achieved by having a single theme, a definite color palette encompassing a single message. This makes the message more understandable for audiences because they are properly presented which can prevent information overload.

 

Additionally, different digital display solutions and signage can have a unified integration to have a specific coherent theme, making the experience – universal. Content Consistency is a concept of having a centralized message for the consumers, it is about delivering a ‘single experience’ to the consumer through various mediums. After all, a brand that is easy to understand, relevant, and relatable, promotes consumer loyalty and patronage.


Remember, content is essential in capturing the minds of your target consumers. It starts with a couple of steps, the identification of the medium that will be used, then a brainstorm of ideas to define the content’s layout and the desired finished product, and finally, a swarm of questions to determine the prioritized message and theme as well as desired colors. The more relatable and appealing your content is, the better it would be.

 

Digital display solutions are here to stay and will surely be more developed and upgraded in a snap of a finger. Let Inewvation International be your partner in promoting your brand with up-to-the-minute solutions that best fit your requirements.

 


 

Aside from providing top-of-the-line LED Display and other Digital Display Solutions, Inewvation International also offers Content Creation & Management. This is the administration of images, audio-visual, or a complete multi-media display. In layman’s term, Pitch-Edit-Approve-Upload-Replace; a five-step guide on how the content creation and management take place.

 

Creativity won’t be a question to our design team. Diversified thinking, awesome taste, and passion for artistry, all combined to give you the top-quality content you wish to have in your display. All you need is to toss us the idea, what you want to see in your display, then we’ll do the rest.


Reach Inewvation International via our website, Facebook, Twitter, Instagram, LinkedIn, and Youtube. Indulge in the true expression of digital innovation only with Inewvation International.

 

02
Jul
2018
Culminating in the Age of Digital Display Innovation
For the second quarter of 2018, Inewvation International continues to
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Culminating in the Age of Digital Display Innovation
07 / 02 / 18

For the second quarter of 2018, Inewvation International continues to be on the lead with all of the company’s recently awarded projects embodying the company tenet- quality is everything.
Inewvation International has always been one of the forerunners in providing up-to-the-minute digital display solutions in the Asia Pacific, changing the status-quo from static advertising to digital, paving a new direction not only to businesses but also to the digital world.


BESPOKE

 

Inewvation International continues to conquer the market with its recent Digital Display Solutions installations at the Hong Kong International Airport. Several large format displays were placed all over the place, ranging from 21.5 inches up to 85 inches and a pitch 1.5 LED Display, which served as the highlight of the renowned airport. The high-definition LED Display and LFDs not only enhanced the aesthetics of the airport, but it has also improved the experience of passengers through its grand beauty.

 


Penshoppe, one of the most prominent clothing brands in the Philippines, added another set of LED Displays to the brand’s repertoire of displays and this time, in SM City Cebu. 2 sets of pitch 3 mm Inewvation Ergo Series were installed at the shop, further emphasizing Penshoppe’s digital shift.

 

Additionally, a pitch 3.9 mm Inewvation Slim Series was installed at SM City Telebastagan, Pampanga, and a pitch 3 mm Inewvation Ergo Series at Festival Mall, Alabang, Muntinlupa City.

 


 

Adidas Philippines also joins the fray by having the Inewvation Slim Series installed at their store at Bonifacio Global City, Taguig. The pitch 3.9 mm LED Display serves as a digital attraction to passersby and onlookers, generating the more potential market for the esteemed brand.

 

 


Häfele Philippines Inc. also upscaled their Head Office by having two sets of the Inewvation DIP Fixed Type installed on their façade. The pitch 10 mm Inewvation DIP Fixed Type LED Display serves as an attraction and as an effective medium of communication between the brand and its audience.

 

Additionally, a pitch 4 mm Inewvation Slim Series was also installed at their Lobby, playing advertisements and videos promoting their products and services through an avant-garde setting.

 


 

As for the media sector, Bloomberg Philippines upgraded their game with the Inewvation Slim Series pitch 3.9 mm LED Display. This will be used for their broadcasts and high-definition feeds.

 

 


GRANDIOSE

 

On the other hand, ESPN Philippines has also improved their studio with the Inewvation 86” UHD Display (Touch). This new addition helps them improve themselves at the same time, to cope up with the fast-changing digital world.

 

 


ALLURING

 

Potato Corner, on the other hand, has also opted to go digital through the Inewvation Crytal Lightbox installed at its shop in UP Town Center, leveling up the famous brand.

 

LED-powered lightboxes have universal brightness, making them effective attention grabbers that allure passersby- this factor is especially important in customer engagement.

 

 


 

As digital display solutions persist to thrive and saturate the market, we at Inewvation International will continue to stay true to our commitment to design and customize, deliver and install, create and manage attractive and enticing contents, and provide excellent after-sales-service with utmost quality and precision possible.

 

Indulge in the true expression of digital innovation only with Inewvation International.

19
Jun
2018
Digital Display Solutions as an Effective Medium
    Over the years, digital display solutions have proved t
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Digital Display Solutions as an Effective Medium
06 / 19 / 18

 

 

Over the years, digital display solutions have proved to be an efficient avenue in aiding brands in terms of advertising and promotions, but its advantages do not end there. These tools are definitely more than what meets the eye.

 

Digital display solutions play a key role in working to engage and inspire a brand’s target market. Here are some mediums and key points that prove how successful digital display solutions are in creating engagement with shoppers:


DIGITAL INTERACTIVE KIOSKS

 

 

Aside from being used to showcase shop products, digital kiosks nowadays, are also being used as an alternative way to place orders on restaurants and can even display product showcases in retail shops. They are also being utilized as way finders in malls, hotels, airports, etc. Indeed, the possibilities are quite endless and only limited to one’s imagination.

 


DIGITAL MENU BOARDS

 

 

 

These digital menu boards provide the opportunity to highlight certain products. Whether they are used to supply services or food, this can be a dynamic selling tool and it has actually proved its worth in the industry of Food and Beverage. Also, digital menu boards have been proven to influence the impulse buying behavior of consumers, making them crave more than what they are looking for.


LIGHTBOXES

 

 

 

Lightboxes are already prevalent in the field of Retail, as well as in the Food and Beverage Industry. Not only as an effective advertising medium, but also as an efficient avenue in engaging potential consumers. Lightboxes serve as an alternative storefront display that piques the interest of people, this is why when the content is relevant and relatable to the viewing public, the more chance it will have a large impact on them.


STOREFRONT LED DISPLAYS

 

 

The first impression that a customer receives before they enter a store is critical, and an LED Display is the perfect tool for the job. It can easily highlight the brand and the message that it wants to convey through moving graphics and/or texts it showcases. This results in a heightened experience between the brand and consumers.


LED BILLBOARDS

 

 

 

Aside from the large storefront LED Displays, what can catch people’s attention even better? That’s right, an LED billboard just right along the highway. When properly positioned, these displays can garner tons of viewers every single day and disseminate information just like a television.


According to Straits Times (2017), Filipinos residing in Metro Manila spend approximately an hour and six minutes each day or 16 days a year in traffic. In addition to this, another study conducted by the Boston Consulting Group (2017) for ride-hailing service Uber Philippines showed that Manila had the third-longest traffic wait time in Asia, after Bangkok and Jakarta.

 

Coincidentally, our problems in traffic is an opportunity for advertising, through LED Billboards, brands have more opportunities to convey their messages to their desired audiences on a large scale, with long exposures.

 

Though there are problems with LED Displays being too bright at night time, Inewvation International’s products are equipped with photoelectric light sensors that can adjust itself automatically to ambient light, just like a smartphone. Thus, eliminating the problem of having a distractive LED Billboard.

 

Digital displays can also provide interaction through technological integrations which are slowly being prominent today. For example, in Inewvation International’s Globe Iconic Project, viewers can listen to the content of the LED Display through their smartphones using an application.

 

Whenever shoppers are waiting in queues, there is an opportunity to advertise, influence, and inform them. Digital displays offer a more effective way of doing this while providing entertainment. After all, just the right amount of everything, makes it perfect.

 

As mentioned earlier, the possibilities are quite endless and only limited to one’s imagination. Digital displays are not just mere tools, they have their own voice, they can tell stories, they can reach people, and they can even touch lives. Through proper contents and perfect applications, they can be so much more than just displays, but an epitome of beauty and art.

 

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.


Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks, and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything

 

Inewvation International offers so much more than digital display products, we offer bespoke solutions, second to none.

 

Indulge in the true expression of the Digital Experience only with Inewvation International.  

 

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

 

19
Jun
2018
Digital Display Solutions: What’s in it for Food and Beverage Industry?
  Digital display solutions are built for the task of enhancing
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Digital Display Solutions: What’s in it for Food and Beverage Industry?
06 / 19 / 18

 

Digital display solutions are built for the task of enhancing not just the aesthetics of an establishment or shop but the brand itself in a holistic manner. At present, almost all industries are showcasing their products and services through digital display solutions, considering its popularity, status as a necessity, ROI opportunities, and the kind of service it offers. These tools give food and beverage retailers the flexibility needed to have an engaging customer experience.

 

According to The Arbitron Outdoor Study (2001), digital displays have a large effect on the way how people see products when advertised via these mediums. Also, through this, the chance of consumers doing an ‘impulse’ skyrockets dramatically by more than 75%.

 

Businesses under Food and Beverage industry rely heavily on up-selling and cross-selling opportunities. Up-selling employs comparison charts to market higher-end products to customers, showing the consumers the bonus average order value that they can get from a specific product. While cross-selling refers to products that satisfy additional, complementary, needs that are unfulfilled by the original item. Both of these opportunities are easily turned into sales, thanks to digital display solutions given its wide range of advantages and potential.

 

So what are the main benefits of digital signage in the Food and Beverage industry?

 

 

Executes Unified Brand Image

Digital menu boards, websites, and kiosks can be customized to have a specific theme, so customers do not get confused when exploring a restaurant through different mediums. A unified integration between all technologies makes advertising or conveying messages more consistent and coherent.

 

A unified brand image embraces a concept of putting out a centralized message for all the brand’s products and services. Delivering a ‘single experience’ to the consumer through various mediums. All of the contents should be coherent to each other to resonate in the minds and hearts of the consumers, resulting in a brand recall. Once a brand is established, there will be a lot of consumers who will be more than willing to try new products and services from a company that they’ve grown to trust.

 

Enhances the Customer’s Experience

 

For customers, ordering on an interactive kiosk or tablet leads to a perceived reduction in a queue. Also, a wide range of games and entertainment options have become available at restaurants, further tapping into guests’ desire for fresh content and stimulation. Digital Display Solutions also stimulate desires for consumers to be impulsive in buying their products.

 

 

 

Easy to Manage

 

Today’s displays are much neater and compact, because of this, brands no longer need to put up with bulky hardware, crisscrossing wires, and general clutter. Also, it is easier to maintain and manage; through digital displays, brands won’t need to go through the process of designing, fabrication, and installation. With digital displays, contents can be managed remotely and scheduled ahead of time.

 

 

Additionally, the content on digital signage boards is more interactive and engaging compared to the ones on static boards, thus, it will resonate better with consumers, promoting a better brand recognition. Digital display solutions make it easy for brands to manage which content should be displayed during which time. Furthermore, content can be created to launch exclusive products, as well as seasonal offers across a variety of locations, therefore reducing content management costs.

 

Cost efficient

 

Digital display solutions are energy efficient, due to the technology of light emitting diodes, they cost less, in terms of electricity than the conventional bulbs. Compared to the conventional displays, LED Displays can last up to 100,000 burning hours or 11 and a half years of 24/7 use.

 

Offers Clear Benefits

 

Restaurants can reap many benefits: higher sales enhanced guest satisfaction, and a decrease in the need to print, clean and store menus. Also, through digital display solutions, brands can stay ahead of the technology curve by 99 having more opportunities to meet the customers’ needs while improving the bottom line. At the end of the day, the Food and Beverage industry is very competitive, where a person’s taste can be swayed in the blink of an eye.

 

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.

 

Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything

 

Indulge in the true expression of the Digital Experience only with Inewvation International.  

 

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

11
May
2018
Digital Display Solutions: What’s in it for Retail Industry?
  Digital Display Solutions indeed dominates various industries
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Digital Display Solutions: What’s in it for Retail Industry?
05 / 11 / 18

 

Digital Display Solutions indeed dominates various industries and continues to expand its reach even further. Among all the sectors that digital display solutions have saturated, one of the most prominent is the Retail Industry.

 

As said in a study in Reference.com in 2010, papyrus was used as standard media for posters and notices in Ancient Egypt, while commercial entities tended to use painted walls or stones. There were also paintings in walls and stones that originate in 4000 BCE with the rock-art painting of Indians. These are great examples of the evolution of advertising media across completely different cultures.

 

Since then, through static displays, consumers are informed of promotions, new products, newly built establishments, etc.

 

This was the practice up until the paradigm shift of the technology age came about, static ads were converted into digital display, further empowering the brands in conveying their messages across all medium possible.

 

This just shows that the early age of advertising is tied up together with how the retail industry has evolved today. Since the early stages of retail advertising, advertisements have benefited businesses and brands in many ways, and have been improving and innovating simultaneously with technology, while improving and adapting itself to current trends and demands for the consumers.


So, how do static and digital advertisements help the retail industry?

 

It helps establish a healthy brand-consumer relationship

 

 

Consumer loyalty has always been a vital point in every business. Having a consumer who is loyal to your brand simply means that you’ve succeeded in capturing their attention and interest while gaining their trust. Digital Displays have an enormous impact on consumer recognition. Through these tools, a stronger relationship can be forged with loyalty and confidence towards the brand, leading to further recognition and patronization.

 

Being able to transform a new customer into a loyal customer requires a sustainable and engaging experience that strengthens this type of relationship. Although, brands need to stay relevant and relatable to the consumers to maintain this kind of connection. Adopting various digital displays around a retail store works to improve the experience in multiple ways. They can engage the consumers in displaying important information about their products, flash sales, and discount opportunities. Moreover, digital signage can also reduce confusion by providing directions and assistance as way-finders. Finally, through these tools, consumers can choose the products and information that they want to know about.

 

Empowering consumers in these ways not only helps to engage them but also contributes to a sense of connection with the consumer – once they feel that the brand cares for them, their loyalty, and patronage develops.


It has its natural charm in attracting consumers

 

 

A static retail display has to get the consumer’s attention through its design and the use of bold colors. However, digital displays have a natural attention-grabbing feature, with moving images and striking graphics.

 

Digital displays always turn out to be great mediums to invite consumers to the stores. They serve as an invitation which entices consumers to continue the digital experience inside a particular store.


It is versatile and pleasing to the eye

 

 

From the past, keeping the people entertained has always been key to capturing their minds. If you’ve succeeded in captivating them, they are more likely to be drawn to your brand. Because of this, brands turned their eyes into improving their stores and converting to digital.

 

Digital Display is not only entertaining but it also gives the feel of less waiting time to consumers in queues, through engaging and colorful contents, useful information, or event news and current events.

 

In addition, clever integration of a digital interactive kiosks helps to educate consumers by showing them the features and benefits of a product. There are some who even showcase the product unboxing, walkthrough, and how-to-videos. Through this, businesses are able to demonstrate their products well and spark interest.


It is adaptive to the times

 

 

Static displays like tarpaulins and posters are pre-designed before they are displayed in the stores. Thus, changing its contents will take too much time and work because you will need to re-layout, reprint, and re-post them all.

 

On another hand, digital displays make it easy for brands to change their contents anytime and anywhere, through a web-based content management systems. With this, they can target specific audiences at specific times, giving them flexibility on the content they want to show.

 

Digital displays don’t just offer top-tier advertising mediums but as well as creating an experience. Before, avant-garde advertisements are the biggest hit; they easily catch attention, pique interest, curiosity, and most of all, it helps in selling the product. Now, consumers are also looking for experience and engagement with the product through these displays.


While there are countless ways digital display boosts the consumer experience and engagement, the question remains – what’s in it for the retail industry?

 

Sales will always be important for brands but, being able to present the brand as one that is consumer-dedicated through the use of digital displays improve the nature of the shopping experience.

 

A press released that was issued by Oracle also suggests that 81% of shoppers are willing to shop at an establishment that offers a better consumer experience, meaning that even if a retailer charges more than its competitors, consumers will continue to shop at that store if they are given the right experience.

 

While online sales continue to grow, the value of a physical store should be included in a retailer’s strategic plans. The influence that digital signage has on the consumer experience not only affects the bottom line but also contributes to a positive ROI that retailers should not overlook.

 

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a problem, as Inewvation International is here to guide you every step of the way.


Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core – quality is everything.

 

Indulge in the true expression of the Digital Experience only with Inewvation International.

 

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

 

02
Apr
2018
The Aesthetic Evolution of Advertising Displays
Today, it is undeniable that Digital Display Solutions have dominated
READ MORE   
The Aesthetic Evolution of Advertising Displays
04 / 02 / 18

Today, it is undeniable that Digital Display Solutions have dominated the trend and is taking the center-stage in almost all industries. Although static displays are still alive these days, the digital display is definitely taking over and is becoming a norm.

 

Static advertisements have been used by businesses to advertise and deliver information since the 70’s. Gigantic tarpaulins and signages overlook bustling cities; posters and banners were literally everywhere, and brochures together with leaflets were handed over and there to generate more potential clients.

 

As the tides of the time go by, the paradigm of advertising displays also shifted and evolved drastically. Static billboards were changed to LED Displays; posters and banners to LCD TVs or Large Format Displays (LFDs); and a whole lot more.

 

Before, the goal of advertising displays is just mainly for promotion and brand recognition, but these end-goals have also changed with time. Now they’re utilized to aid the consumers, as well as make their experience a whole lot smoother while promoting brand loyalty.

 

 


 

So why the paradigm shift?

 

Years ago, static advertisements, especially the big ones were the talk of the town. Brands needed to be creative with their billboards to catch their audience’s attention while showing everything all at once to maximize their expenses. Replacing the contents were so costly back then too, as they would need to relay-out, reprint, reinstall the poster/billboard to the structure. All of these involves a lot of manpower too. Not to mention that during typhoon seasons, these billboards need to be rolled down to avoid possible collateral damages or any untoward incidents.

 

Apart from creative and effective marketing strategies,  the trend before was to have public figures serve as the face of the advertisement. However, because of the paradigm shift, aside from having such public figures in the forefront, having an attractive content and substance embedded in the advertisement became vital as well. It all became about execution, complexity, appalling beauty and enticing colors. What matters is creating an impact, an impression, and a relationship between the consumers and the brand itself.

 

As the time went by, more visually appealing contents and creative executions of moving images captivated the eyes and hearts of consumers, making it an effective avenue of conveying messages. In fact, according to a research by Marieb, E., and Hoehn, K in 2006, entitled, ‘Human Anatomy & Physiology (7th Edition)‘ almost 50% of the human brain is involved in visual processing, and that we can grasp a visual scene in less than 1/10 of a second. Meaning, visually attractive graphics are more effective.

 

 

This is the reason why moving, colored graphics and are so impactful in this day and age, particularly in advertising. People love seeing moving images, interacting with them, and experiencing them. This is why we are more likely to be drawn to something interactive rather than static.

 

This human behavior explains why digital displays are so valuable for businesses nowadays. They offer so much more than just a message – they invite people to experience like no other.


Truly, the world of digital display solutions will continue to progress, move forward, and evolve hand in hand with time. There may be a lot of display providers, but there’s definitely none like Inewvation International.

 

Know more about the different kinds of Digital Display Solutions and LED Displays that Inewvation International has to offer, via inewvationinternational.com, Facebook, Twitter, Instagram, Linkedin, and Youtube.

 

Indulge in the true expression of digital innovation only with Inewvation International.