Digital age, also known as the information age, is known for its concept of capturing the omnipresent nature of computing and the prolific use of technology in almost all aspects of human activity such that digital interaction is a defining characteristic of human activity.
From smart phones to menu boards, way finders, gaming consoles, queuing systems and the likes, it is undeniable that the world is already dominated by technology: mainly, the industry of Digital Display Solutions, which then prompts business shift into digital.
Digital Display Solutions can serve a number of different purposes for a variety of applications. In advertising particularly, these tools can make your brand stand out from the rest. With a bright, vivid crystal clear display, you can capture the attention of passersby instantly, while promoting your desired message or content, thus, making them far more advantageous than conventional ones.
Some notable advantages of LED Displays are the following:
First on the list of advantages is its captivating color and graphic motion, capable of showing creative executions from simple to complex – making it a head turner when properly positioned.
Also LED Displays, can provide high-quality images by enhancing the contrast and enriching the range of colors that it can showcase. It produces flicker-free images to reduce eye fatigue, eye strains, and headaches to viewers.
LED Displays have the power to retain advertisements or “ads” in the minds of its audiences due to its long exposure and continuous playback. It is also able to transmit different information to consumers, improving the reach as well as the efficiency of the ads.
Reliable and Efficient
Aside from looking too grandiose, light emitting diodes are a lot better than the conventional because they are brighter in color and thinner in weight. It’s also energy efficient and environment-friendly for its dissipates heat easily. LED Displays can last up to 100,000 burning hours or more than 10 years of 24-hour non-stop use. Plus, it requires from little to almost no maintenance and is highly resistant to damage.
Creative Execution and Versatility
Digital Displays are customizable, an epitome of endless possibilities. Contents can also be seen from long distances, and it even has wide-viewing angles which makes it an effective advertising tool.
It also presents unique video opportunities, where you can display specific content at designated times. You can essentially deliver different ads at different time intervals, transmitting unique information to unique audiences, thus effectively targetting multiple market niches.
Aside from the fact that you can play its contents on a loop, it also supports various players, input sources, and can be manipulated even online.
Moreover, you can connect certain devices to LED Displays and Digital Signage, transforming them into interactive mediums which are able to do perform complex executions like augmented reality and other interesting feats.
Innovative and Ingenious
LED Displays are also able to automatically adjust its temperature, color, and brightness to completely blend to its surroundings. This reduces the risk of any untoward incidents and distraction among passersby.
Unique Customer Experience
Currently, a lot of people have been doing their shopping online, as well as their other activities via the internet. However, physical shopping has always been a different experience especially for shoppers who stumble upon interactive shops endowed with different LED Displays, Digital Signages, Kiosks as well as light boxes.
According to a study by a retail website, I Am Omnichannel, 70% of women and 50% of men think of shopping as a way of entertainment. At the same time, 70% of customers think digital signage is entertaining. And 30% of customers who engage with an interactive retail display end up making a purchase.
Through digital display, shopping has been made more fun than ever. Naturally, we as the fun-loving humans that we are, have a tendency to do things that we find entertaining and take time out of our lives to do.
Thus, increasing the entertainment and interactive element of shopping has become a focus of retailers almost anywhere.
Interactive digital displays are seen as more engaging than the traditional static one and the fact they tend to impress and amaze consumers in an unexpected way, helps different brands to stand out.
Today, interactive digital displays are getting recognized as customer experience enhancing tools – tools that make shopping even better than ever.
Take advantage of digital display solutions today! When utilized correctly, digital display can be advantageous to almost every type of business. All you need is the right mix of creativity and value, to catch the attention of your customers.
Finding the right partner on your digital display won’t be too much fo a job, as Inewvation International’s got your back.
Inewvation International is one of the first providers of LED Displays, and a pioneer in digital advertising solutions in the South East Asia Market. Inewvation offers not only LED Displays but also Digital Signage, Digital Kiosks, and Lightboxes.