Today, it is undeniable that Digital Display Solutions have dominated the trend and is taking the center-stage in almost all industries. Although static displays are still alive these days, the digital display is definitely taking over and is becoming a norm.
Static advertisements have been used by businesses to advertise and deliver information since the 70’s. Gigantic tarpaulins and signages overlook bustling cities; posters and banners were literally everywhere, and brochures together with leaflets were handed over and there to generate more potential clients.
As the tides of the time go by, the paradigm of advertising displays also shifted and evolved drastically. Static billboards were changed to LED Displays; posters and banners to LCD TVs or Large Format Displays (LFDs); and a whole lot more.
Before, the goal of advertising displays is just mainly for promotion and brand recognition, but these end-goals have also changed with time. Now they’re utilized to aid the consumers, as well as make their experience a whole lot smoother while promoting brand loyalty.
So why the paradigm shift?
Years ago, static advertisements, especially the big ones were the talk of the town. Brands needed to be creative with their billboards to catch their audience’s attention while showing everything all at once to maximize their expenses. Replacing the contents were so costly back then too, as they would need to relay-out, reprint, reinstall the poster/billboard to the structure. All of these involves a lot of manpower too. Not to mention that during typhoon seasons, these billboards need to be rolled down to avoid possible collateral damages or any untoward incidents.
Apart from creative and effective marketing strategies, the trend before was to have public figures serve as the face of the advertisement. However, because of the paradigm shift, aside from having such public figures in the forefront, having an attractive content and substance embedded in the advertisement became vital as well. It all became about execution, complexity, appalling beauty and enticing colors. What matters is creating an impact, an impression, and a relationship between the consumers and the brand itself.
As the time went by, more visually appealing contents and creative executions of moving images captivated the eyes and hearts of consumers, making it an effective avenue of conveying messages. In fact, according to a research by Marieb, E., and Hoehn, K in 2006, entitled, ‘Human Anatomy & Physiology (7th Edition)‘ almost 50% of the human brain is involved in visual processing, and that we can grasp a visual scene in less than 1/10 of a second. Meaning, visually attractive graphics are more effective.
This is the reason why moving, colored graphics and are so impactful in this day and age, particularly in advertising. People love seeing moving images, interacting with them, and experiencing them. This is why we are more likely to be drawn to something interactive rather than static.
This human behavior explains why digital displays are so valuable for businesses nowadays. They offer so much more than just a message – they invite people to experience like no other.
Truly, the world of digital display solutions will continue to progress, move forward, and evolve hand in hand with time. There may be a lot of display providers, but there’s definitely none like Inewvation International.
Know more about the different kinds of Digital Display Solutions and LED Displays that Inewvation International has to offer, via inewvationinternational.com, Facebook, Twitter, Instagram, Linkedin, and Youtube.
Indulge in the true expression of digital innovation only with Inewvation International.