NEWS

02
Apr
2018
The Aesthetic Evolution of Advertising Displays
Today, it is undeniable that Digital Display Solutions have dominated
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The Aesthetic Evolution of Advertising Displays
04 / 02 / 18

Today, it is undeniable that Digital Display Solutions have dominated the trend and is taking the center-stage in almost all industries. Although static displays are still alive these days, the digital display is definitely taking over and is becoming a norm.

 

Static advertisements have been used by businesses to advertise and deliver information since the 70’s. Gigantic tarpaulins and signages overlook bustling cities; posters and banners were literally everywhere, and brochures together with leaflets were handed over and there to generate more potential clients.

 

As the tides of the time go by, the paradigm of advertising displays also shifted and evolved drastically. Static billboards were changed to LED Displays; posters and banners to LCD TVs or Large Format Displays (LFDs); and a whole lot more.

 

Before, the goal of advertising displays is just mainly for promotion and brand recognition, but these end-goals have also changed with time. Now they’re utilized to aid the consumers, as well as make their experience a whole lot smoother while promoting brand loyalty.

 

 


 

So why the paradigm shift?

 

Years ago, static advertisements, especially the big ones were the talk of the town. Brands needed to be creative with their billboards to catch their audience’s attention while showing everything all at once to maximize their expenses. Replacing the contents were so costly back then too, as they would need to relay-out, reprint, reinstall the poster/billboard to the structure. All of these involves a lot of manpower too. Not to mention that during typhoon seasons, these billboards need to be rolled down to avoid possible collateral damages or any untoward incidents.

 

Apart from creative and effective marketing strategies,  the trend before was to have public figures serve as the face of the advertisement. However, because of the paradigm shift, aside from having such public figures in the forefront, having an attractive content and substance embedded in the advertisement became vital as well. It all became about execution, complexity, appalling beauty and enticing colors. What matters is creating an impact, an impression, and a relationship between the consumers and the brand itself.

 

As the time went by, more visually appealing contents and creative executions of moving images captivated the eyes and hearts of consumers, making it an effective avenue of conveying messages. In fact, according to a research by Marieb, E., and Hoehn, K in 2006, entitled, ‘Human Anatomy & Physiology (7th Edition)‘ almost 50% of the human brain is involved in visual processing, and that we can grasp a visual scene in less than 1/10 of a second. Meaning, visually attractive graphics are more effective.

 

 

This is the reason why moving, colored graphics and are so impactful in this day and age, particularly in advertising. People love seeing moving images, interacting with them, and experiencing them. This is why we are more likely to be drawn to something interactive rather than static.

 

This human behavior explains why digital displays are so valuable for businesses nowadays. They offer so much more than just a message – they invite people to experience like no other.


Truly, the world of digital display solutions will continue to progress, move forward, and evolve hand in hand with time. There may be a lot of display providers, but there’s definitely none like Inewvation International.

 

Know more about the different kinds of Digital Display Solutions and LED Displays that Inewvation International has to offer, via inewvationinternational.com, Facebook, Twitter, Instagram, Linkedin, and Youtube.

 

Indulge in the true expression of digital innovation only with Inewvation International.

02
Apr
2018
Starting the Year Right
  Inewvation International kicks off the 1st Quarter of 2018 wit
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Starting the Year Right
04 / 02 / 18

 

Inewvation International kicks off the 1st Quarter of 2018 with successful installations for various industries, charting-off projects while continuously embodying its core – quality is everything.

 

Inewvation International has always been a forerunner in providing up-to-the-minute digital display solutions, steadily changing the conventional display into digital, paving the way to the age of digital display solutions.

 

TOP-TIER 

 

 

 

Inewvation International takes pride as it finishes a number of consecutive projects with international brands and companies. Recently, Inewvation International has installed a 10 mm pitch Inewvation Brix Series on Citibank Indonesia’s building facade with a size of 23 square meters. As for Ted Baker in Singapore, a 65″ Inewvation Digital Signage was mounted at their storefront. Additionally, Inewvation International’s project in Hong Kong International Airport is still on-going and as of now, the second part of the project was already finished, several large format display screens were installed all over the Shilla Duty Free in HKIA’s Terminal One. These top brands continue to embrace the digital age by choosing the modern technology in keeping up with the trends in the industry.

 

 

 

 

Inewvation International continues to conquer the market with its recent LED Display installations at Hafele, Toy Kingdom, Go Sport, Lipa Medix Medical Hospital, Soro-Soro Ibaba Development Cooperative, and Gan Advanced Osseointegration Center.

 

For Hafele, a pitch 2.6 mm, Inewvation Slim Series LED Display was installed in their showroom, enticing guests while providing entertainment. Hafele, one of the most prominent companies in the furniture and architectural hardware industry opted for LED Displays to further maximize their showroom’s product showcase.

 

As for Toy Kingdom, a pitch 4 mm, fully-customized cylindrical column LED Display, measuring up to almost 12 square meters, serves as an invitation for kids and parents alike to continue the digital experience inside their store at SM Mall of Asia. The well-known toy store uses their new LED Display to showcase their wide variety of toys, gizmos, and gadgets, keeping up with the latest trends when it comes to technology.

 

Meanwhile, a pitch 3 mm, Inewvation Ergo Series, measuring up to 15 square meters was installed at Go Sport, truly uplifting the store to a whole new level. Gan Advanced Osseointegration Center (GAOC) one of Asia’s premier dental clinics.

 

 

Lipa Medix Medical Hospital and Soro Soro Ibaba Development Cooperative, both upscaled their establishments with top-of-the-line LED Displays. Lipa Medix installed a pitch 16 mm DIP Fixed-Type Outdoor LED Display, while for Soro-Soro, a pitch 10 mm Inewvation Brix Series, measuring up to a total of 14 square meters was installed adding more digital vibe and alluring more people. Lipa Medix utilizes their new digital display to show people of their facilities and various services while Soro Soro uses their display for promotions of their establishments and for their information dissemination.

 

CONTEMPORARY 

 

 

 

 

Megaworld Corporation and Karen Millen chose the elegance of LCD Screens to aid their respective establishments in disseminating information while presenting their audiences their products and services.

 

 

RADIANCE 

 

 

 

 

Kashieca and Marugame improved their shop by placing the Inewvation Frameless Lightbox and the Inewvation Snap-On Customizable Lightbox, upscaling both shops’ aesthetics.

 

Meanwhile, TOSOT has also opted to go digital through the Inewvation Snap-On Lightbox installed in their premises, leveling up their game.

 

LED-powered Lightboxes have universal brightness so bringing them into retail shops and even offices endow the facility illuminating vibrancy and glamor that charms the people.

 

As digital display and advertising solutions persist to thrive and saturate the market, we at Inewvation International will continue to stay true to our commitment to design and customize, deliver and install, create and manage attractive and enticing contents, and provide excellent after-sales-service with utmost quality and precision possible.

 

Indulge in the true expression of digital innovation only with Inewvation International.