NEWS

19
Jun
2018
Digital Display Solutions as an Effective Medium
    Over the years, digital display solutions have proved t
READ MORE   
Digital Display Solutions as an Effective Medium
06 / 19 / 18

 

 

Over the years, digital display solutions have proved to be an efficient avenue in aiding brands in terms of advertising and promotions, but its advantages do not end there. These tools are definitely more than what meets the eye.

 

Digital display solutions play a key role in working to engage and inspire a brand’s target market. Here are some mediums and key points that prove how successful digital display solutions are in creating engagement with shoppers:


DIGITAL INTERACTIVE KIOSKS

 

 

Aside from being used to showcase shop products, digital kiosks nowadays, are also being used as an alternative way to place orders on restaurants and can even display product showcases in retail shops. They are also being utilized as way finders in malls, hotels, airports, etc. Indeed, the possibilities are quite endless and only limited to one’s imagination.

 


DIGITAL MENU BOARDS

 

 

 

These digital menu boards provide the opportunity to highlight certain products. Whether they are used to supply services or food, this can be a dynamic selling tool and it has actually proved its worth in the industry of Food and Beverage. Also, digital menu boards have been proven to influence the impulse buying behavior of consumers, making them crave more than what they are looking for.


LIGHTBOXES

 

 

 

Lightboxes are already prevalent in the field of Retail, as well as in the Food and Beverage Industry. Not only as an effective advertising medium, but also as an efficient avenue in engaging potential consumers. Lightboxes serve as an alternative storefront display that piques the interest of people, this is why when the content is relevant and relatable to the viewing public, the more chance it will have a large impact on them.


STOREFRONT LED DISPLAYS

 

 

The first impression that a customer receives before they enter a store is critical, and an LED Display is the perfect tool for the job. It can easily highlight the brand and the message that it wants to convey through moving graphics and/or texts it showcases. This results in a heightened experience between the brand and consumers.


LED BILLBOARDS

 

 

 

Aside from the large storefront LED Displays, what can catch people’s attention even better? That’s right, an LED billboard just right along the highway. When properly positioned, these displays can garner tons of viewers every single day and disseminate information just like a television.


According to Straits Times (2017), Filipinos residing in Metro Manila spend approximately an hour and six minutes each day or 16 days a year in traffic. In addition to this, another study conducted by the Boston Consulting Group (2017) for ride-hailing service Uber Philippines showed that Manila had the third-longest traffic wait time in Asia, after Bangkok and Jakarta.

 

Coincidentally, our problems in traffic is an opportunity for advertising, through LED Billboards, brands have more opportunities to convey their messages to their desired audiences on a large scale, with long exposures.

 

Though there are problems with LED Displays being too bright at night time, Inewvation International’s products are equipped with photoelectric light sensors that can adjust itself automatically to ambient light, just like a smartphone. Thus, eliminating the problem of having a distractive LED Billboard.

 

Digital displays can also provide interaction through technological integrations which are slowly being prominent today. For example, in Inewvation International’s Globe Iconic Project, viewers can listen to the content of the LED Display through their smartphones using an application.

 

Whenever shoppers are waiting in queues, there is an opportunity to advertise, influence, and inform them. Digital displays offer a more effective way of doing this while providing entertainment. After all, just the right amount of everything, makes it perfect.

 

As mentioned earlier, the possibilities are quite endless and only limited to one’s imagination. Digital displays are not just mere tools, they have their own voice, they can tell stories, they can reach people, and they can even touch lives. Through proper contents and perfect applications, they can be so much more than just displays, but an epitome of beauty and art.

 

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.


Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks, and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything

 

Inewvation International offers so much more than digital display products, we offer bespoke solutions, second to none.

 

Indulge in the true expression of the Digital Experience only with Inewvation International.  

 

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

 

19
Jun
2018
Digital Display Solutions: What’s in it for Food and Beverage Industry?
  Digital display solutions are built for the task of enhancing
READ MORE   
Digital Display Solutions: What’s in it for Food and Beverage Industry?
06 / 19 / 18

 

Digital display solutions are built for the task of enhancing not just the aesthetics of an establishment or shop but the brand itself in a holistic manner. At present, almost all industries are showcasing their products and services through digital display solutions, considering its popularity, status as a necessity, ROI opportunities, and the kind of service it offers. These tools give food and beverage retailers the flexibility needed to have an engaging customer experience.

 

According to The Arbitron Outdoor Study (2001), digital displays have a large effect on the way how people see products when advertised via these mediums. Also, through this, the chance of consumers doing an ‘impulse’ skyrockets dramatically by more than 75%.

 

Businesses under Food and Beverage industry rely heavily on up-selling and cross-selling opportunities. Up-selling employs comparison charts to market higher-end products to customers, showing the consumers the bonus average order value that they can get from a specific product. While cross-selling refers to products that satisfy additional, complementary, needs that are unfulfilled by the original item. Both of these opportunities are easily turned into sales, thanks to digital display solutions given its wide range of advantages and potential.

 

So what are the main benefits of digital signage in the Food and Beverage industry?

 

 

Executes Unified Brand Image

Digital menu boards, websites, and kiosks can be customized to have a specific theme, so customers do not get confused when exploring a restaurant through different mediums. A unified integration between all technologies makes advertising or conveying messages more consistent and coherent.

 

A unified brand image embraces a concept of putting out a centralized message for all the brand’s products and services. Delivering a ‘single experience’ to the consumer through various mediums. All of the contents should be coherent to each other to resonate in the minds and hearts of the consumers, resulting in a brand recall. Once a brand is established, there will be a lot of consumers who will be more than willing to try new products and services from a company that they’ve grown to trust.

 

Enhances the Customer’s Experience

 

For customers, ordering on an interactive kiosk or tablet leads to a perceived reduction in a queue. Also, a wide range of games and entertainment options have become available at restaurants, further tapping into guests’ desire for fresh content and stimulation. Digital Display Solutions also stimulate desires for consumers to be impulsive in buying their products.

 

 

 

Easy to Manage

 

Today’s displays are much neater and compact, because of this, brands no longer need to put up with bulky hardware, crisscrossing wires, and general clutter. Also, it is easier to maintain and manage; through digital displays, brands won’t need to go through the process of designing, fabrication, and installation. With digital displays, contents can be managed remotely and scheduled ahead of time.

 

 

Additionally, the content on digital signage boards is more interactive and engaging compared to the ones on static boards, thus, it will resonate better with consumers, promoting a better brand recognition. Digital display solutions make it easy for brands to manage which content should be displayed during which time. Furthermore, content can be created to launch exclusive products, as well as seasonal offers across a variety of locations, therefore reducing content management costs.

 

Cost efficient

 

Digital display solutions are energy efficient, due to the technology of light emitting diodes, they cost less, in terms of electricity than the conventional bulbs. Compared to the conventional displays, LED Displays can last up to 100,000 burning hours or 11 and a half years of 24/7 use.

 

Offers Clear Benefits

 

Restaurants can reap many benefits: higher sales enhanced guest satisfaction, and a decrease in the need to print, clean and store menus. Also, through digital display solutions, brands can stay ahead of the technology curve by 99 having more opportunities to meet the customers’ needs while improving the bottom line. At the end of the day, the Food and Beverage industry is very competitive, where a person’s taste can be swayed in the blink of an eye.

 

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.

 

Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything

 

Indulge in the true expression of the Digital Experience only with Inewvation International.  

 

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.