With the overwhelming presence of digital display solutions today, it is undeniable that endless possibilities can be made. With its general purpose of disseminating information while advertising and promoting brands, these mediums have been a ‘must’ for effective customer engagement.
Digital Display Solutions have the power to make a brand’s message a lasting impression to its target audience. One key factor is the visual theme of the digital display also known as ‘content’. Contents, whether in advertising or corporate use, are tailor-made materials – stationary to moving, texts to graphics, live actions to animations, necessary to have an effective, relevant upshot.
*clips courtesy of Google*
The logic is simple: the mood of your audience depends on what their eyes are seeing through your digital display, which will result efficiently or not.
To help you manage and sustain your campaign through digital materials, here are some points to consider:
Determine your Digital Display’s Specifications
As an end-user of this kind of technology, you must know the parameters of your digital display upon purchase. You must be knowledgeable of its pixel pitch, screen size, application, viewing distance, and even it’s capabilities. This enables you to maximize the use of your display and make the best out of it.
Tone and Contrast
Aside from prioritizing vital information and delivering it effectively, tonal contrasts are also a good thing to execute in content creation. Using contrast is vital to your content because it helps the viewer distinguish between design elements. Select colors that provide a good contrast to make your content more appealing and easier to read. Achieve effective contrast by using colors with different values
In a digital display’s content, every element should be consistent and coherent with each other to establish brand recognition and to avoid confusion amongst the audiences. This can be achieved by having a single theme, a definite color palette encompassing a single message. This makes the message more understandable for audiences because they are properly presented which can prevent information overload.
Additionally, different digital display solutions and signage can have a unified integration to have a specific coherent theme, making the experience – universal. Content Consistency is a concept of having a centralized message for the consumers, it is about delivering a ‘single experience’ to the consumer through various mediums. After all, a brand that is easy to understand, relevant, and relatable, promotes consumer loyalty and patronage.
Remember, content is essential in capturing the minds of your target consumers. It starts with a couple of steps, the identification of the medium that will be used, then a brainstorm of ideas to define the content’s layout and the desired finished product, and finally, a swarm of questions to determine the prioritized message and theme as well as desired colors. The more relatable and appealing your content is, the better it would be.
Digital display solutions are here to stay and will surely be more developed and upgraded in a snap of a finger. Let Inewvation International be your partner in promoting your brand with up-to-the-minute solutions that best fit your requirements.
Aside from providing top-of-the-line LED Display and other Digital Display Solutions, Inewvation International also offers Content Creation & Management. This is the administration of images, audio-visual, or a complete multi-media display. In layman’s term, Pitch-Edit-Approve-Upload-Replace; a five-step guide on how the content creation and management take place.
Creativity won’t be a question to our design team. Diversified thinking, awesome taste, and passion for artistry, all combined to give you the top-quality content you wish to have in your display. All you need is to toss us the idea, what you want to see in your display, then we’ll do the rest.
Reach Inewvation International via our website, Facebook, Twitter, Instagram, LinkedIn, and Youtube. Indulge in the true expression of digital innovation only with Inewvation International.