NEWS

26
Jan
2016
Tips from Your LED Supplier: Comparing LED Light box to Fluorescent Light box
In advertising, it’s not enough to produce ads. If you want a succe
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Tips from Your LED Supplier: Comparing LED Light box to Fluorescent Light box
01 / 26 / 16

In advertising, it’s not enough to produce ads. If you want a successful campaign, your ads have to be noticed by the public. Posters, for instance, have been an advertising tool for a long time. Up until now, companies still use them to market their products and services. If hundreds of brands use posters to promote their brand, how will you stand out? There are different ways, but you can start by purchasing a light box from your LED supplier in the Philippines.

 

A light box is a flat box with one transparent side. You can place your poster inside it and, through LED or fluorescent, illuminate your advertisement. Basically, it can turn a simple poster into an attention-grabbing display! Before you rush out to buy a light box though, you have to know which you prefer first: LED light box or fluorescent light box. Compare the two and then make a decision.

 

Stability

 

In terms of stability, there’s a huge difference between LED and fluorescent light boxes. If you buy a fluorescent light box, you have to accept that you’ll have to replace its lights every few years. That’s not the case with an LED light box at all. Plus, it needs less energy and less heat! This means that maintaining an LED light box will probably be easier compared to maintaining its counterpart.

 

Brightness

 

It is important that the light box that you’ll be buying is bright and has good light distribution. Otherwise, what’s the point of buying one, right? In the past, fluorescent light has always beaten LED when it comes to brightness. Though, that is not the case now. Currently, constant innovations have allowed LED to compete with fluorescent – so much so that it is now equal (if not more superior) to fluorescent in terms of illumination.

 

Durability

 

Durability is one of the important factors to consider when buying a light box. There’s no use in buying a cheap light box if you’ll have to spend a lot of money because it’s not sturdy enough.

 

An LED light box uses light emitting diodes for its illumination and LED has been proven to be durable. In comparison, the bulbs that fluorescent light boxes use can be very fragile. Since they are fragile, you might have to replace them more than you would like, so get your budget ready.

 

Life Span

 

It’s no secret that LED light has a long life span. That means that if you buy a light box that uses light emitting diodes for illumination, you probably won’t have to worry about buying a replacement for several years. The question now is whether fluorescent can compete with that or not.

 

Unfortunately, the answer is no. Fluorescent cannot compare with the 100,000 hours that LED light box can provide you.

 

Cost

 

The cost is probably the most important factor when buying a light box. After all, some people would readily dismiss all the other factors such as brightness, life span, and durability, if the product is expensive. Hopefully, you are not one of these people, especially because an LED light box has a more expensive apparent budget compared to the fluorescent light box.

 

Wait, what?! Before we proceed further, you have to know the definition of the apparent budget first and how it differs from the true budget. Apparent budget refers to the initial cost of purchase – meaning the price tag of the light box. On the other hand, true budget refers to the cost wherein other expenses are factored in, like maintenance and energy consumption costs, for instance.

 

Initially, you’d think that an LED light box is more costly because of its apparent budget. Despite this, when you consider its features like its brightness, durability, and life span, you’ll realize that its true budget might be lower compared to the fluorescent light box.

 

This means that an LED light box might be cheaper in the long run. In comparison, the fluorescent light box has a cheaper apparent budget. In spite of this, when you factor in its maintenance costs and energy consumption, you might find that it has a higher true budget.

 

When it comes to buying a light box, you have to consider every aspect before making a purchase. In terms of cost, make sure that you are not investing on the wrong product by choosing something that has a low apparent budget, but later on proves to be more expensive.

 

An LED light box might have a higher apparent budget, but it’s true budget reveals that it is more advantageous compared to its counterpart.

21
Jan
2016
The Difference Between 4K and UHD
Once in a while, a promising technology that proves to be beneficial
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The Difference Between 4K and UHD
01 / 21 / 16

Once in a while, a promising technology that proves to be beneficial in so many ways emerges in the market. This technology will be used in different innovations and sold to consumers. One example of this is LED display. LED screen is utilized in the Philippines to serve several purposes such as in advertisements, corporate events, marketing strategies, education purposes, and information dissemination.

 

There are different screen displays in the market, two of which are 4K and UHD. At times, people go out and purchase a display without even knowing which is best suited for their needs. Before buying a screen display, try to understand the difference between 4K and UHD first.

 

What is a 4K Display?

 

People seem to confuse 4K with UHD and vice versa. You have probably come across an article where the writer pertains to 4K and UHD as if they are one and the same.

 

The 4k display is a professional production, a standard developed by the cinema. It has a resolution of 4096 by 2160 (horizontal: vertical) at an aspect ratio of 1.9:1– the aspect ratio in which most films are shot.

 

The term 4K was born because of the Digital Cinema Initiatives (DCI), a group of motion picture studios. 4K refers to several things, one of which is a resolution. Its resolution of 4096 by 2160 is four times the previous digital editing standard. In addition, 4K also pertains to the fact that the horizontal pixel count of its specs is around four thousand.

 

What is UHD?

 

UHD is sometimes called as Ultra HD or Ultra High Definition and it operates at a slightly lower resolution. While 4K is a cinema standard, Ultra High Definition is a broadcast standard. This screen display is created using the standard HDTV aspect ratio of 16:9 (around 1.78:1) and has a resolution of 3840 by 2160.

 

Ultra High Definition is like the upgraded version of a full HD – which has a resolution of 3840 by 2160. It has two variants – 3840 by 2160 and then  7680 by 4320. Sometimes, these two are referred to as 4K UHD (for the former) and 8K UHD (for the latter). This might be one of the reasons why UHD displays are sometimes referred to as 4K screens even if the resolution is not 4096 by 2160.

 

4K and UHD

 

In truth, even if there is a difference between the screen resolutions of 4K and UHD displays, it doesn’t necessarily affect your viewing experience.  4K content is still perfectly viewable in UHD displays. Also, there are plenty of materials that are not shot in 4K content.

 

There are several standards needed for you to truly enjoy watching 4K. Aside from owning a 4K display, you also need 4K content. This means encoding your content based on the following format: JPEG2000, bitrate of up to 250 Mbps, and 12-bit 4:4:4 color depth.

 

4K and UHD are different from one another despite being marketed as the same thing. Despite this fact, getting either of the display does not necessarily affect your viewing experience. In the end, they’re both upgrades from the basic HD displays and can serve your purpose effectively.

19
Jan
2016
Know Your LED Display: The Difference Between Capacitive and Resistive Display
A few years ago, LED display was a new comer in the Filipino market.
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Know Your LED Display: The Difference Between Capacitive and Resistive Display
01 / 19 / 16

A few years ago, LED display was a new comer in the Filipino market. After several years, it finally gained traction and wedged itself in the lives of millions of Filipinos. From televisions to smart phones, billboards, computer screens, and even interactive kiosks, LED display has truly become prolific in the Philippines.

 

The touch screen technology is one of the most popular display technologies used in market today. In fact, both smart phones and interactive kiosks use this technology for their respective functions. Despite this fact, phones and kiosks sometimes use a different touch screen display. A touch screen display can be capacitive or resistive. Check the difference between the two to know more about touch screen technology.

 

What is Capacitive Display?

 

Between the two screen display technologies, capacitive display was developed first. Then, almost 10 years after its origin, resistive touch screen display was created. A capacitive touch screen display is comprised of 2 layers of glass, separated by space. These are coated by a conductor called Indium Tin Oxide (ITO).

 

How does it work? Upon pressing your finger on the screen display, the electrostatic field changes.  As soon as the change in the electrical field is made, a processor will determine the location where you pressed the screen. Basically, the electrical properties in the human body are used to operate a device with a capacitive screen display.

 

This means, though, that you cannot use gadgets with capacitive screens while you have gloves on or with a stylus that’s not capacitive. Despite that minor limit, it has a lot of advantages – one of which is durability. With resistive screen displays, frequently-used areas start to wear down after numerous uses. This is not the case with capacitive screens which – through constant innovations – are becoming more rugged and resistant to scratches and other damages.

 

What is Resistive Display?

 

Like capacitive screens, a resistive display is made up of several layers. Unlike capacitive displays though, only one of its layers is made up of glass. The topmost layer of a resistive display is made up of flexible plastic, and like capacitive screens, space separates these two layers. Each side of the glass and plastic layers are coated with ITO. Resistive display is designed in such a way that the coated parts are facing each other even with the gap between them.

 

How does it work? Unlike capacitive screens, resistive displays do not make use of our bodies’ electrical properties. Instead, as its name suggests, it depends on resistance. Upon pressing a device’s resistive display, you are pressuring its top layer to meet the adjacent layer. Once the two coated sides touch, voltage passes through, and your device ends up reading this as a touch in that location.

 

This means that you can use anything to input information in your device if it has resistive screen.

 

You can use your fingers, you can wear gloves, use a stylus – anything as long as it creates pressure on the screen’s first layer. It has some disadvantages though like it doesn’t allow multi-touch gestures. Also, images displayed in resistive screens are less sharp compared to capacitive screens.

 

These days, touch screen technology is adapted in so many devices – from laptops to mobile phones, and interactive kiosks. Since capacitive and resistive displays are prominently used in many devices nowadays, it’s important to understand them to help you figure out how to operate a certain device based on its touch screen type.

13
Jan
2016
Myths About LED Signage
There are always new trends in advertising, and to be able to compete
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Myths About LED Signage
01 / 13 / 16

There are always new trends in advertising, and to be able to compete, you have to learn how to adapt to those changes. One thing that’s becoming prominent lately is the use of LED for digital advertising purposes in the Philippines. Several companies are now including the use of different LED displays to catch the attention of their target market.

 

While some entrepreneurs are more than willing to include LED advertising in their marketing campaigns, some are a little hesitant. In some cases, people misunderstand facts about digital displays due to unreliable sources. For instance, you have probably heard a lot of people talk about LED signage – some of which are negative. If you want to know if you can really use them for a successful campaign, you need to debunk these myths about LED signage.

 

Myth No. 1: LED Signage is Difficult to See in Broad Daylight

 

The belief that LED signage is difficult to see in the daylight is false. The traffic lights that adorn our streets and highways are actually made of light-emitting diodes as well. Yep, that’s right. The same material used for LED signage is used in traffic lights. This means that it’s impossible that one can see traffic lights but not LED signage.

 

Usually, this myth is followed by another myth: that LED signage is too distracting. Remember that LED displays are not just used as signage; it’s sometimes used as billboards and even interactive kiosks. They are often located in public places. This means that if they are too distracting or the leading cause of car accidents, then it probably would have been banned. As it is, everyone’s still free to use it which means that it’s safe.

 

Myth No. 2: LED Signage is Forever

 

There is a lot of talk regarding the life span of LED displays. If you are planning to buy an LED signage, then perhaps you have done a bit of research and have come across an article or two about the life span of LED displays.

 

The thing is, for some people, the statement “LED displays are long-lasting” means “LED displays will last forever”. This is nothing but a myth. Like a lot of things, digital displays have a definite life span. For a lot of manufacturers, this life span is 100, 000 hours and, depending on when you use it, it can last for more than 20 years!

 

Myth No. 3: LED Signage Are Too Expensive

 

The truth is not all LED signage are priced the same. Depending on some factors, they can be cheap or expensive.

 

If you are looking for an LED signage as big as a football stadium, that might cost you a hefty amount of money.  But if you are aiming for something smaller, then you can probably find an LED display that won’t cost you that much. So trust that no matter how much your budget is, there is probably an LED signage for you.

 

It’s time to consider including LED signage in your advertising campaigns. But before you do so, make sure that you understand every aspect regarding digital displays to avoid future problems. Hopefully, the list above helped clarify some of the misconceptions surrounding LED signage.

11
Jan
2016
LED Billboard 101: Advantages of SMD LED Display
Several brands use LED billboard for advertising purposes in the Phi
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LED Billboard 101: Advantages of SMD LED Display
01 / 11 / 16

Several brands use LED billboard for advertising purposes in the Philippines. But digital displays are used for other things as well like relaying important information, endorsing inspirational messages, or even promoting an upcoming event. Truly, LED billboards have come a long way since its invention. This innovation – which was born only a few years ago – is now a widely used solution for a variety of things!

 

However, despite its rising popularity, there are still people who remain unaware about the mechanics of LED displays. These displays have two types of LED panels, one of which is SMD. If you are planning to purchase one of these incredible billboards, then it’s important to know all about SMD LEDs and its advantages. This will help you decide which brand to choose and which LED display to buy.

 

What is SMD Panel?

 

Surface-mounted device or SMD is one of the two types of LED panels, the other type is called discrete panels. The main difference between the two lies in the way the light-emitting diodes are placed in the chipboard. With SMD technology, a machine is used to mount the LED into the chipset to create SMD LED screens. Meanwhile, discrete LED screens are created by soldering the LEDs into the chipboard.
SMD screens make use of small LEDs placed closely together. This gives SMD displays a smaller pixel pitch and a higher resolution. Recently, more and more LED screens are using the SMD technology.

 

Advantages of SMD LED Display

 

SMD LED displays are mostly used indoors. However, outdoor billboards are also now adopting the same technology. Choosing an SMD LED billboard has a lot of advantages:

 

It gives high brightness level and good lighting distribution. But despite its superior illuminating feature, it uses low voltage and current, resulting in low power consumption.

 

In addition, surface-mounted device LED billboard offers a wide viewing angle both horizontally and vertically. This is especially helpful if you are planning to place your billboard in a large area with a huge amount of foot traffic. And when it comes to consistency, SMDs are clearly better. SMD screens will surely provide your audience with high brightness and color consistency at every angle! This is a feat that not all displays can achieve.

 

The contrast level of SMD LED screens is an improvement compared to standard LED screens. Because of its unique design, the illuminated area is small and the dark area is larger, making the contrast ratio better.

 

SMD LED billboards is lighter compared to other screen displays. Its cabinet is light and sturdy enough not to be easily deformed. On top of that, it’s very easy to assemble and install SMD displays. And lastly, surface-mounted device LED billboards to have a longer life span – it can last for up to 100,000 hours!

 

It is important to be aware of the product you want to buy before making any purchase. This statement applies even when availing LED billboards. Before choosing a brand or deciding which display to buy, make sure that you know the necessary information about LED billboards first. With that said, surface-mounted device LED billboards to have a lot of advantages over the standard LED billboard. So make sure to get yourself an SMD LED display now!

29
Dec
2015
Tips on Using LED Billboard for Advertising Your Event
Digital boards can be used for several purposes. In fact, when it com
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Tips on Using LED Billboard for Advertising Your Event
12 / 29 / 15

Digital boards can be used for several purposes. In fact, when it comes to advertising in the Philippines, LED billboard has a lot of uses. You probably already know how LED boards can be used for advertisements as well as signages. But do you know that aside from that, you can also use them for events?

 

LED billboard can be beneficial for advertising your event. Whether you are launching a new product or holding a corporate event, you can use digital displays to help boost your event. Here are some tips on using LED billboard for advertising your event:

 

 

Tailor Your Messages

 

One of the things you should consider before deciding on the content of your LED display is the event itself. Knowing the type of event that will be held will allow you to identify who your target audience is. Only then can you tailor your message for the content. Digital displays can be attention-grabbing but if the content is not relevant to the event or to your audience, then it’s useless. You have to make a content that will surely keep your audience engaged.

 

Provide Real Time Information

 

Using digital displays, you can provide your attendees with real time information. Keep your guests updated about what’s happening in different areas of the event by posting live updates through LED displays. You can also use your displays to live stream some parts of the events or stream social media feeds regarding the event in real time. This is sure to encourage engagement among your guests.

 

Place the Display Strategically

 

It’s not enough to provide your guests with engaging content, though. You also have to mind the placement of the digital board. Make sure to place it somewhere that will ensure maximum visibility. Like the center of the room for example. Or if you don’t want it getting in the way of the attendees, you can hang it above the stage. That way, people can still see the LED display without occupying space on the floor.

 

Utilize for Brand Awareness

 

Events are a good time to improve brand awareness. So make sure to utilize your LED displays for this purpose as well. Make sure that your logo is visible in all areas of the event using digital displays, putting your brand front and center. If your guests are already enjoying the event, there’s no harm in reminding them who made the occasion possible in the first place.

 

Use it for Navigation

 

Don’t just make your event interesting, make it easy to navigate. It’s not enough to post a schedule of what’s happening in the event. You also have to help people find the areas where those are taking place. You can place LED signages to point the attendees in the right direction. Or if you can, use delegated digital displays that guests can use as interactive maps. This will surely leave a positive impact on your event’s attendees.

 

Your event can be hugely enhanced with the help of LED billboards. You can use digital displays for navigation, live updates, and even brand awareness. All you need is knowledge on how to maximize its full capacity, to serve your advertising purpose. Follow the tips above for a successful event!

27
Dec
2015
Why You Need a Digital Signage in Your Business
Entrepreneurs are always finding ways to boost their business. Good t
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Why You Need a Digital Signage in Your Business
12 / 27 / 15

Entrepreneurs are always finding ways to boost their business. Good thing several innovations are proving to be helpful in promoting a brand. For instance, LED billboard is utilized for advertising purposes in the Philippines and all over the world. Through LED technology, traditional billboards are modified to create a new advertising medium.

 

But if you’re looking for something smaller, then you can try digital signages. LED signage is one of the best ways to boost your business. In fact, it has a lot of benefits to offer your brand. Here are some of the reasons why you need an LED signage for your business.

 

Visually Appealing and Highly Effective

 

There are different LED signages available to you. But whatever type you use, there’s no doubt that digital signages are visually appealing and highly effective. Compared to the usual banners, LED displays are very noticeable even at night.

 

Using digital signages, you can create bright and colorful promotional messages and advertisements or creative ways to promote brand awareness. This will make your business memorable to customers and passersby, giving you an edge over the competition.

 

Imagine this: your business is a coffee shop located on a busy highway. How do you compete for your customer’s attention? By installing a digital signage. Customers will surely notice your illuminated sign over your competitor’s plain banner.

 

Real Time Information for Improved Communication

 

LED signages allow you to improve communication with your target market by providing real time information. For instance, you can set your digital sign to display your restaurant’s ‘special menu of the day‘ every morning. You can change the content to your menu by afternoon and then promote an upcoming event by evening.

 

One of the biggest advantages of LED signages is that it’s so easy to change the content. You can use digital signages for different purposes like promoting an upcoming event, encouraging passersby to enter your store and making a purchase, or promoting one of your recent products at any time of the day! And better communication with your clients helps improve your brand’s image.

 

Flexibility and Durability

 

But LED displays are not just flexible, they are also durable. Most digital signages are made from rust-free materials, making it resistant to heat and water. So you don’t have to worry because LED signages are surely long-lasting.

 

Cost-Effective Advertising

 

Placing advertisements can be cheap or expensive, depending on the medium that you use. If you decide to place ads on TV or radio, then it can be expensive. While the LED display is not cheap, it’s very cost-effective in the long run.

 

With traditional banners, you have to print out new materials for every new promotion. But with digital signages, you just have to change the content of your LED display.  With LED signages, you get to advertise your brand in many different ways without further fees or at least would not be too pricey.

 

LED signage is undoubtedly a must for your business. With its various benefits, it will put you ahead of your competitors. In today’s world, so many brands compete for the market’s attention. So give your business an edge by using digital signage to promote your brand.

21
Dec
2015
Static vs. LED Billboard in Advertising
With the arrival of the digital age, traditional advertising mediums
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Static vs. LED Billboard in Advertising
12 / 21 / 15

With the arrival of the digital age, traditional advertising mediums are sometimes innovated in the hopes of producing better results. For instance, instead of static billboard, we use LED billboard for advertising purposes in the Philippines and other parts of the world. But although more and more advertisers are slowly going digital with their ads, there are still companies who prefer traditional mediums.

 

The truth is, both static and LED billboards have their own sets of pros and cons. And before you decide to use one instead of the other, you have to be aware of their advantages and disadvantages. This will help you decide which medium would be more helpful for your campaign.

 

 

Static and LED Billboard

 

Static billboard is the traditional billboard that we commonly see when driving through highways. These are billboard displays wherein the images do not move. In addition, only one advertiser can occupy one billboard site for a specific duration of time.

 

On the other hand, LED billboard has the ability to display both static and video ads. And unlike static billboards, LED billboards can display different ads for several advertisers in a day. Also, another difference between the two is that LED billboard uses a huge LED display to play advertisements. Meanwhile, you have to print the material that you will be using for static billboards.

 

 

Comparing Static and LED Billboards

 

Although a lot of advertisers are creating digital campaigns, some still rely on traditional means of advertising. By learning the pros and cons of LED and Static billboards, you’ll have a better idea of what to use for your advertising campaign. Check the comparison below:

 

Duration

 

Several advertisers share one LED billboard site, or if they are not sharing, one advertiser plays one or two ads in one billboard. This means that ads are all playing in a loop, one after another during the day. If traffic is slow, then commuters get see your advertisement at least several times.

 

Static billboard, on the other hand, displays one advertisement per billboard site. This means that commuters will only see one ad per billboard, whether the traffic is light or heavy. The only time the advertisement on a static billboard changes is when the installation team removes the current ad to replace it with a new one.

 

Flexibility

 

Digital billboard is very flexible. You can change your message or advertisement very easily. If an important event takes place and you want your ad to show it immediately, that can definitely be arranged. All you have to do is create a new material and send it to the appropriate people so that they can air it on the LED billboard.

 

Meanwhile, static billboards are not very flexible. If you want to change your advertisement or put up a different ad the following day, you can do so. But it will cost you a lot since you have to print a new material.

 

Durability

 

LED billboards are made from durable materials that make it impervious to heat and water. The bulbs used on LED displays have a life span of 100,000 hours. This means that LED billboards can last several years before it needs to be replaced or repaired.

 

On the contrary, the changing weather might damage traditional billboards. After a few months, your billboard ad might start fading. If you want your billboard ad to look good as new several months since its installation, you might have to reprint a new material every few months.

 

Cost

 

An LED billboard ad is cost efficient. All you have to do is create the material to be shown and then send it to the appropriate people. They will upload your advertisement and you can start airing it as soon as possible. And since your ad is playing on a loop – maybe along with other advertisers’ ads – you only have to pay for your number of spots or the number of times your ad was aired.

 

But static billboards are not as cost efficient. You have to pay for the printing of the material, the installation, and the duration of time the billboard will have to be up in a specific place. Also, since you are not sharing the billboard site with other advertisers, you carry all the expenses on your own.

 

Both LED and static billboards can help benefit your business. However, based on the factors above, LED billboard has a lot of advantages over static billboards. So if you are considering flexibility, durability, and cost efficiency in your next ad campaign, then LED billboard is definitely the best choice for you.

08
Dec
2015
Digital Advertising Trends You Should Know
Every day, advertisers are finding new means to communicate with thei
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Digital Advertising Trends You Should Know
12 / 08 / 15

Every day, advertisers are finding new means to communicate with their target market. New channels are created to reach the right audience accurately. Even traditional mediums are innovated and proved to be beneficial to advertisers. Just check the rise of LED use in digital advertising in the Philippines!
But the good news is, it doesn’t stop there. As mentioned earlier, there are new developments in the world of advertising every day. Here are some trends in digital advertising that you should watch out for.

 

Video Advertising on Mobile

 

 

Video advertising is nothing new. You have probably seen video ads streaming on Youtube. However, studies show that this is one digital advertising trend that we should look out for.

 

According to Ooyala’s Global Video Index, smartphone and tablet video consumption grew by 400% between 2012 and 2014. Now, it accounts for 30% of all videos being played!

 

The continued popularity of smart phones with bigger screens is expected to feed the growth of mobile video. And this has a lot of benefits for advertisers. When watching television, you probably change the channel during a commercial break. The same thing can be said when listening to the radio; once your favorite station starts to play ads, you change the station.

 

But when viewing videos on mobile, you’re already a ‘captivated’ audience. When you click a video on YouTube and an ad play, you don’t hit another video to watch, you wait for the ad to finish. This is what mobile video ads take advantage of your undivided attention.

 

Native Advertising

 

 

Millennials seem to be very picky when it comes to the content they consume. They are also easily annoyed with intrusive advertisements. In cases like this, native advertising is your friend. Usually, we see native ads in the form of infographics, blog posts, or videos that are classified as sponsored content or tagged with ‘promoted by’. Like any advertisement, they aim to promote a brand. However, in most native ads, brand names are not mentioned.

 

This set up appeals to millennials because it doesn’t disrupt their user experience since native ads emulate the design and content style of the website where it was posted. Plus, the contents are usually engaging!

 

This clever style of advertising is a sure hit, delivering above average engagement from users. If you’re not very familiar with writing blog posts or how to make infographics and videos, don’t fret. A lot of publishers offer partnership in creating the content so you’ll surely get professional help for your native ad.

 

Behavior Data

 

Every advertising campaign has a goal. If your goal is a brand recall, then it’s sensible to place advertisements on static or LED billboards until your brand awareness surpasses that of your competitors. However, if your goal is measured conversion, then you need a different approach. You can’t afford to just place ads without knowing how many people buy your product after seeing your ad.

 

Some advertisers place ads on websites that they believe their target audience visits. This is good if your target audience really visits these websites. But what if those are just assumptions? To be sure, some advertisers target audiences based on behavioral data now. This allows them to target people on different sites, using several factors such as online searches, browsing habits, purchase history, and more.

 

Targeting people across multiple advertising properties through behavior data is a growing trend right now. And why wouldn’t it? It allows advertisers to reach their target market more accurately. Instead of spending money on assumptions, they utilize facts to run an effective campaign.

 

Faster Responsiveness

 

LED billboards are trending right now because of its immediacy. Imagine being able to change the ad that you’re running on billboards in just a snap. LED billboards lets you change your ad content at any time of the day to make it relevant to the people. And at a cheaper price, too!

 

No wonder more people are jumping into LED advertising. It increases advertisers’ speed of responsiveness, putting them in the forefront of their customers’ mind.

There are always new innovations in the advertising world. And if you don’t want to be left behind by your competitors, you have to know and cope well with these changing trends. Find out how you can use them to your advantage to keep your business on top.

27
Nov
2015
Things You Should Know about LED Billboards
LED billboards are gaining popularity. One by one, we see digital boa
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Things You Should Know about LED Billboards
11 / 27 / 15

LED billboards are gaining popularity. One by one, we see digital boards being erected alongside highways in major cities in the country. At last, advertisers are realizing the power of digital advertising. But before you go looking for the best LED  suppliers in the Philippines, you should read about LEDs first. Here are a few things that you should know about LED billboards:

Different Types of LED Billboard

 

There are two types of LEDs: Through-hole and Surface Mounted Device (SMD).

 

If LED is mounted on the printed circuit board (PCB) with its electrical leads protruding, then it is called a Through-hole LED. This type of LED provides lower electrical and unit cost and is most commonly used in digital billboards today.

 

On the other hand, if LED is mounted on the surface, then it is called Surface Mounted Device or SMD. This type of LED is used for higher resolutions and indoor digital screens.

 

Another difference is that Through-hole LEDs are individually packed by color. Meanwhile, SMDs colors are all packaged together.

 

Pixel Pitch

 

Pixel pitch determines the sharpness of your display. What is pixel pitch? It is the distance between the centers of adjacent LED pixels. Think of it this way: the smaller the pitch, the closer the LEDs are to each other. The closer the spacing between the LEDs is, the more LEDs there are per square foot. And the more LEDs you have per square foot, the sharper the image is.

 

Most of the time, the pixel pitch for digital outdoor advertising installations ranges from 19 mm to 25 mm. This ensures that the advertisers’ message will be crisp and readable.

 

Brightness

 

The brightness of your LED billboard will depend on its location. You have to take into consideration the sun and the lighting conditions in your area around night time as well. Some digital boards come with a built-in brightness control sensor. This allows your LED billboard to adjust when it is bright, cloudy, overcast, or dark outside.

 

Also, if you don’t want the sun to outshine your LED, it has to be at least 5,000 Nits. The maximum full white image brightness ranges from 10,000 to 8,000 Nits depending on your manufacturer. However, it is not advisable to use full brightness because it can reduce the lifespan of your LED billboard.

 

Cabinet Construction

 

Every day, LED billboards are exposed to different weather conditions. Heavy rain, lightning, and extreme heat may affect digital boards. While it is impossible for LED billboards to remain unscathed forever, it is possible to avail one that is long-lasting.

 

Instead of using pop rivets, insist on solid welds. Also, make sure to talk to a structural engineer to make sure that the structure or pole that you will be using can support the billboard’s weight.

 

Cooling Fans

 

Do you need cooling fans for your LED billboards? In the past, people use air conditioners with their digital billboards. However, as technology advanced, new LED screens were invented that uses less power and, therefore, produces less heat. These days, some LED billboards do not need cooling fans at all. Check if your manufacturer offers them.

 

As technology moves forward, advertisers slowly convert to digital means of advertising. Before you avail LED billboards for your own ads or lease it to other brands, remember to check the points above.