Digital Advertising Trends You Should Know
Every day, advertisers are finding new means to communicate with thei
Digital Advertising Trends You Should Know
12 / 08 / 15

Every day, advertisers are finding new means to communicate with their target market. New channels are created to reach the right audience accurately. Even traditional mediums are innovated and proved to be beneficial to advertisers. Just check the rise of LED use in digital advertising in the Philippines!
But the good news is, it doesn’t stop there. As mentioned earlier, there are new developments in the world of advertising every day. Here are some trends in digital advertising that you should watch out for.


Video Advertising on Mobile



Video advertising is nothing new. You have probably seen video ads streaming on Youtube. However, studies show that this is one digital advertising trend that we should look out for.


According to Ooyala’s Global Video Index, smartphone and tablet video consumption grew by 400% between 2012 and 2014. Now, it accounts for 30% of all videos being played!


The continued popularity of smart phones with bigger screens is expected to feed the growth of mobile video. And this has a lot of benefits for advertisers. When watching television, you probably change the channel during a commercial break. The same thing can be said when listening to the radio; once your favorite station starts to play ads, you change the station.


But when viewing videos on mobile, you’re already a ‘captivated’ audience. When you click a video on YouTube and an ad play, you don’t hit another video to watch, you wait for the ad to finish. This is what mobile video ads take advantage of your undivided attention.


Native Advertising



Millennials seem to be very picky when it comes to the content they consume. They are also easily annoyed with intrusive advertisements. In cases like this, native advertising is your friend. Usually, we see native ads in the form of infographics, blog posts, or videos that are classified as sponsored content or tagged with ‘promoted by’. Like any advertisement, they aim to promote a brand. However, in most native ads, brand names are not mentioned.


This set up appeals to millennials because it doesn’t disrupt their user experience since native ads emulate the design and content style of the website where it was posted. Plus, the contents are usually engaging!


This clever style of advertising is a sure hit, delivering above average engagement from users. If you’re not very familiar with writing blog posts or how to make infographics and videos, don’t fret. A lot of publishers offer partnership in creating the content so you’ll surely get professional help for your native ad.


Behavior Data


Every advertising campaign has a goal. If your goal is a brand recall, then it’s sensible to place advertisements on static or LED billboards until your brand awareness surpasses that of your competitors. However, if your goal is measured conversion, then you need a different approach. You can’t afford to just place ads without knowing how many people buy your product after seeing your ad.


Some advertisers place ads on websites that they believe their target audience visits. This is good if your target audience really visits these websites. But what if those are just assumptions? To be sure, some advertisers target audiences based on behavioral data now. This allows them to target people on different sites, using several factors such as online searches, browsing habits, purchase history, and more.


Targeting people across multiple advertising properties through behavior data is a growing trend right now. And why wouldn’t it? It allows advertisers to reach their target market more accurately. Instead of spending money on assumptions, they utilize facts to run an effective campaign.


Faster Responsiveness


LED billboards are trending right now because of its immediacy. Imagine being able to change the ad that you’re running on billboards in just a snap. LED billboards lets you change your ad content at any time of the day to make it relevant to the people. And at a cheaper price, too!


No wonder more people are jumping into LED advertising. It increases advertisers’ speed of responsiveness, putting them in the forefront of their customers’ mind.

There are always new innovations in the advertising world. And if you don’t want to be left behind by your competitors, you have to know and cope well with these changing trends. Find out how you can use them to your advantage to keep your business on top.

Things You Should Know about LED Billboards
LED billboards are gaining popularity. One by one, we see digital boa
Things You Should Know about LED Billboards
11 / 27 / 15

LED billboards are gaining popularity. One by one, we see digital boards being erected alongside highways in major cities in the country. At last, advertisers are realizing the power of digital advertising. But before you go looking for the best LED  suppliers in the Philippines, you should read about LEDs first. Here are a few things that you should know about LED billboards:

Different Types of LED Billboard


There are two types of LEDs: Through-hole and Surface Mounted Device (SMD).


If LED is mounted on the printed circuit board (PCB) with its electrical leads protruding, then it is called a Through-hole LED. This type of LED provides lower electrical and unit cost and is most commonly used in digital billboards today.


On the other hand, if LED is mounted on the surface, then it is called Surface Mounted Device or SMD. This type of LED is used for higher resolutions and indoor digital screens.


Another difference is that Through-hole LEDs are individually packed by color. Meanwhile, SMDs colors are all packaged together.


Pixel Pitch


Pixel pitch determines the sharpness of your display. What is pixel pitch? It is the distance between the centers of adjacent LED pixels. Think of it this way: the smaller the pitch, the closer the LEDs are to each other. The closer the spacing between the LEDs is, the more LEDs there are per square foot. And the more LEDs you have per square foot, the sharper the image is.


Most of the time, the pixel pitch for digital outdoor advertising installations ranges from 19 mm to 25 mm. This ensures that the advertisers’ message will be crisp and readable.




The brightness of your LED billboard will depend on its location. You have to take into consideration the sun and the lighting conditions in your area around night time as well. Some digital boards come with a built-in brightness control sensor. This allows your LED billboard to adjust when it is bright, cloudy, overcast, or dark outside.


Also, if you don’t want the sun to outshine your LED, it has to be at least 5,000 Nits. The maximum full white image brightness ranges from 10,000 to 8,000 Nits depending on your manufacturer. However, it is not advisable to use full brightness because it can reduce the lifespan of your LED billboard.


Cabinet Construction


Every day, LED billboards are exposed to different weather conditions. Heavy rain, lightning, and extreme heat may affect digital boards. While it is impossible for LED billboards to remain unscathed forever, it is possible to avail one that is long-lasting.


Instead of using pop rivets, insist on solid welds. Also, make sure to talk to a structural engineer to make sure that the structure or pole that you will be using can support the billboard’s weight.


Cooling Fans


Do you need cooling fans for your LED billboards? In the past, people use air conditioners with their digital billboards. However, as technology advanced, new LED screens were invented that uses less power and, therefore, produces less heat. These days, some LED billboards do not need cooling fans at all. Check if your manufacturer offers them.


As technology moves forward, advertisers slowly convert to digital means of advertising. Before you avail LED billboards for your own ads or lease it to other brands, remember to check the points above.

How to Take Advantage of LED Advertising
An ad campaign’s success does not completely rely on the medium use
How to Take Advantage of LED Advertising
11 / 26 / 15

An ad campaign’s success does not completely rely on the medium used to convey the message. For instance, LED digital advertising is booming in the Philippines right now, but this does not guarantee that your advertising campaign will be successful should you use LED billboards in your campaign.


You have to learn how to use an advertising medium to its fullest. All advertising mediums have its pros and cons; even the most popular means of advertising has its weak points. If you want your LED ad to be successful, you have to take advantage of its benefits.


Benefits of LED Advertising


Billboard ads have always been a popular format of outdoor advertising for quite some time. When LED billboards arrived on the scene, it displayed the advantages of both static and dynamic advertising.

Some of the benefits of LED advertising are the following:


  • LED ads are natural attention-grabbers. Whether it’s a simple signage or an active LED billboard ad, it’s impossible not to notice these bright and colorful displays.
  • You can customize the content easily and show them any time of the day – this is not possible with traditional billboards.
  • It allows you to target your audience effectively. Since you possess full control over the type of ad you’re going to display, where it’s going to be placed, and when it’ll be shown, it’s easier to adjust your ad to suit your targets.
  • It’s more creative. Since LED ads are not limited to static images, advertisers have more room to be creative and thus more capable capturing the market’s attention.


Take Advantage of LED Advertising


LED ads might be popular right now but that doesn’t mean that everyone knows how to use it properly. To take advantage of LED advertising, advertisers must use its benefits to the fullest. Here’s how:


Grab Their Attention

                       There are different ways to grab the attention of consumers through LED ads. Its bright lights alone are enough to call the attention of a bystander. That’s not enough, though – go the extra mile by making creative ads that will surely call the attention of your target market.

                       To begin, ask yourself the question, ‘how will I make my ad stand out from the rest?’ Capture the attention of your potential consumers away from other matters and into your message, and make sure that people can easily understand your ad.


Customize and Target

As aforementioned, LED ads allow advertisers to customize and target their market more effectively. Use this knowledge to your advantage. For example: if you have a restaurant, customize the content of your LED signage to display your special for the day.


Another use could be to promote an upcoming event through LED signages. For instance, if there is a sale or a promo, use your LED signage to communicate that with your customers. In short, tailor your ads according to your needs.


Be Innovative


It’s not enough to get the attention of people. For your LED billboard ad to be successful, it must also hold the attention of consumers long enough for you to convey your message. After all, the point of placing an ad is to communicate a message, and you can only reach this objective if you can get people to pay attention to your ad.


If your agenda is the brand recall, create an ad that they will surely remember – be innovative when creating ads. There are a lot of ways to capture the market’s attention with LED billboards – for instance, you can use graphics or videos. Don’t be afraid to try new things to find out what sticks with the public.


Success is never guaranteed, not even with LED billboards. But if you know the benefits of using it and take full advantage of it, you can easily achieve success. Remember: it’s never enough to just grab the attention of consumers, you also have to hold it long enough to deliver your message.



The Path to LED Billboards: History of Outdoor Advertising
Advertising is the act of calling the public’s attention to one’s
The Path to LED Billboards: History of Outdoor Advertising
11 / 25 / 15

Advertising is the act of calling the public’s attention to one’s product or service. We use different mediums of advertising to encourage people to avail our products — one of which is outdoor advertising. Also called as out-of-home advertising; any advertising that’s done outdoors fall under this category. Bus shelters, LED billboard, billboards, and signages are all examples of outdoor advertising.


Advertising has come a long way. Nowadays, it’s so easy to place outdoor ads. Just pick up the phone and call your LED supplier in the Philippines, and your ad will start running in a few days. But how did we end up with the advertising of today?


History of Outdoor Advertising


The invention of printing press in 1440, gave way to the use of billboards, posters, and flyers as means of advertising. Through the years, outdoor advertising evolved as it adapted to the changing times. Here is the timeline of outdoor advertising:


  •  1790s. Even if the printing press was created in 1440, the lithographic process was only perfected in 1796. This gave way to the rise of illustrated posters.
  • 1800s. The Japanese used woodblock printing as a form of advertising.
  • 1830s. The first billboard was printed in New York in 1835. It was the first ever large format American poster and it was used to promote a circus.
  • 1860s. Billboards were first leased in 1867. This means that businesses started buying billboard space to put up their ads.
  • 1880s. Trade cards were used as a form of advertising. These cards were handed out to potential customers and shops.
  • 1880s. The invention of the linotype machine gave way to the advanced use of colors in printing.
  • 1910s. The beginning of modern market research. Because of this, ads became more targeted, catering to specific audiences.
  • 1960s. Fifteen established outdoor advertising businesses joined together to create the Outdoor Advertising Association of the Philippines. OAAP’s aim is to promote the growth of Philippine outdoor advertising.
  • 2000s. The first digital billboards were installed in 2005.


In the Philippines, outdoor advertising was also a hit. In fact, it was the main medium of advertising up until print and radio technologies were developed. Outdoor advertising’s history shows the evolution not only of advertising but of our world as well. It has adapted with the changing times and served as an important means of advertising for companies over the years.




Outdoor Advertising


LED billboard is a new addition to the roster of outdoor advertising mediums. From carvings on the walls, posters, and billboards, outdoor ads evolved to digital billboards. A product of advancing technology, LED billboards to offer advertisers a fresh new means of communicating with their target market.


However, it’s not the only example of outdoor advertising. Aside from LED billboards, there are other outdoor ads formats:


  • Cinema Advertising. Do you notice the videos that run before the movie you paid for starts to play? They are called cinema ads.
  • In Store Advertising. The advertisements that you see when you are in the supermarket, a convenience store, or a pharmacy. In a store, advertising can be floor graphics, digital displays, or shopping cart panels.
  • Mobile Billboards. These are vehicles attached with screen displays in the back. Advertisements play on the screen displays as the vehicle travels its route, showing your ad to thousands of motorists and commuters.
  • Transit Ads. Advertising using modes of transportations such as buses, jeepneys, and LRTs. The ads that you see on the side or back of buses are examples of transit ads.


Over the years, we found ways to incorporate technology with advertising. It resulted to new mediums of communication. One example of this is the LED billboard. Who knew that one day, the static billboard that we have been using for years will be innovated and will result in the use of LED screens?


4 Reasons Why Digital Advertising Works
Technology is helping us find new ways of doing things. Examples of h
4 Reasons Why Digital Advertising Works
11 / 11 / 15

Technology is helping us find new ways of doing things. Examples of helpful technological advancements would be that it allows us to hail a cab, look for a restaurant, or listen to music through our mobile phones. A feat that wouldn’t have been possible years ago.


The digital revolution is also making waves on the advertising scene, innovating traditional mediums into digitized versions. In the past, billboards used to be static, standing high above cars and commuters. But today, even here in the Philippines, it’s normal to see LED digital advertising billboards anywhere.


Digital ads are rampant. It’s the new thing and businesses are taking notice. One by one, companies are making their brands known through these new means. But do they work?


Here is a list of reasons why digital advertising is the right thing for you:


You Can Catch Anyone’s Attention


Digital ads take targeting to a whole new level. The thing with LED digital advertising is they’re extremely hard not to notice. They are big, bright, colorful, and can be easily seen by anyone. Just make sure that the contents of your billboard can be read easily, especially at night. This offers advertisers new ways of targeting their audience for better results.


The Billboard Content Can be Updated Easily


One of the many advantages of LED billboards is that you can have it customized anytime during the day. You can make your billboards relevant to everyone at any time. For instance, you can remind them about road safety in the evening as drivers and commuters are on their way home, all while still promoting your product or service.


It Can Market Your Message Effectively


What other people don’t know about LED advertising is it allows you to focus on creating content that is specifically set towards the demographic in the locality you’ve chosen. This may sound like hard work, and yes you will need a little elbow grease to do this, but think about the audience you can reach if you can craft a message that speaks to them rather than something generic. By having specific strategies geared towards appealing to different kinds of people in different places, you will be able to build a strong relationship with them, a dedication and loyalty all businesses aim for.


Creative and Entertaining Ads Work Better


In a row of billboards, which one will you most likely notice? Other than capturing people’s attention, you must be able to hold their attention long enough to tell them about your business. When you’re stuck in traffic, it’s likely that you’ll notice electronic billboards more than their static counterparts. Electronic billboards don’t only come in full color, they also allow you to display animated videos.


Aside from their visual appeal, electronic billboards also open more ways for advertisers to display creative ads. Since with LED billboards, you can display static or video ads, you can mix it up. For instance, you can flash simple graphics or messages on certain hours when traffic is not heavy. Something that will call motorists’ attention as they are driving, but not enough to totally distract them. Then during rush hour, you can display video ads to entertain commuters stuck in heavy traffic.


LED Digital advertising can help strengthen a relationship with your customer and maybe build a new one with other people. It can help emphasize the importance of your product or service in their life, and it can help you create an image that is uniquely you.

Are Billboard Advertisements Still Effective?
A billboard is an outdoor or out-of-home (OOH) advertising. It is use
Are Billboard Advertisements Still Effective?
11 / 06 / 15

A billboard is an outdoor or out-of-home (OOH) advertising. It is used to reach a wide audience while they are outside of their homes without access to television or the Internet. In the Philippines, it seems every major road or highway has static billboards, LED billboards, and banners. But recently, more and more people have been putting up adverts on the Internet. In the time of online marketing and advertising, the question is: does anyone still look at billboards?

A Different Form of Analytics


Unlike online ads, it’s a little more difficult to track the effectiveness of billboards. With online ads, you can easily use different tracking software like Google Analytics to see how many people see and click on the ad or on your call-to-action button.


You will be able to see the amount of time they spent on your website, too. But that’s not the case with billboards. You cannot use Google Analytics to see a number of people who have seen the billboard. However, there is a way to measure the volume of people that will be able to see it: through measuring the amount of traffic a road, a highway, or a specific area gets.


Since billboards are erected near areas where there is a high volume of cars and/or people coming and going, you can just measure the amount of traffic for both cars and pedestrians in that area. If there are 30, 000 thousand cars or commuters who pass through any of your chosen areas, that would mean you have 30, 000 possible new customers.

Awareness is the Key


It’s true that of the 30, 000 people who can see your billboard, there is no guarantee that every one of those will actually purchase the products you are offering; but the thing with advertisements is that there is a guarantee that a significant percentage of the 30, 000 will.


So how will you measure effectiveness in the end? By focusing on awareness. Think about Coca-Cola, a famous brand of soda that originated from Atlanta. In fact, it’s so famous that people started to refer to sodas in general as Coca Cola. That’s called the top of mind awareness.

The same thing happened with Kodak, Xerox, and Colgate: brands that became so popular they were the first things people thought of when someone says a picture, photocopy, and toothpaste. Amazing isn’t it? It’s the status that brands aspire to become — to be a household name.

And that is what billboards are for. You see, billboards might not be the best platform to convince people to go straight to the store and buy your product, but it’s one of the best ways to help people recall your product.

That is why many advertisers are still paying for billboard ads, so much so that EDSA is overpopulated with them. That is why companies, in their desire to be the leading brand in their respective fields, pay for the best billboard spots where more commuters can see their ads.

Through constant exposure, these advertisers are aiming for a recall instead of immediate purchase. After all, if your brand is the first thing on the public’s mind when thinking of restaurants, body lotion, or whatever your brand is about, who cares about the immediate purchase? In the long run, top of mind awareness will help improve your sales.

So are billboard ads effective? Yes. Billboards are definitely one of the most helpful platforms out there that can help you succeed. It’s a powerful means to make your brand more recognizable. And in the end, top of mind awareness leads to longtime success — something that every business aspire to achieve.