12 Sep 2019
In advertising, there are always new trends that are needed to be known about. One must learn how to adapt to those changes, in order to compete with others. The thing that’s becoming more prominent today is the use of Digital Displays for out-of-home advertising. This trend has been a new way for companies or brands to target their market and/or communicate their messages to their audience.
Over the years, the new medium becomes more relevant and widely recognized not just in the field of advertising, but to many industries as well. While most are into adjusting their conventional ways of advertising to digital, there are still companies or brands that are hesitant in using Digital Displays. Some are uncertain because they do not see the significance of the digital advertising yet, while others misunderstand the solutions due to unreliable sources, and therefore, resulting to negative impressions.
Here are some of the myths about Digital Displays that need to be dispelled and the truths behind those:
Myth 1: “Digital Displays are difficult to see in broad daylight”
This belief is false. The traffic lights we see in our streets and highways are actually made of light-emitting diodes too. Yep! That’s right. The material used for Digital Displays is the same material used for traffic lights. This means that it is impossible that one can see traffic lights but having a hard time seeing a Digital Signage.
Usually, this myth is followed by another untrue belief: “Digital Displays are too distracting.” Remember that Digital Display can be a signage, billboard, and interactive depending on its use. These are often located in public places; thus, it is surely safe for everyone. If these are too distracting or the leading cause of accidents, it would have been banned or disallowed to be displayed.
Myth 2: “Digital Displays are Forever”
There is a lot of talks regarding the life span of Digital Displays. If you are planning to buy an LED Display or Signage, perhaps you have done a bit of research and have come across an article or two about its life span.
The thing is, for some people, the statement “LED displays are long-lasting” means “LED displays will last forever”. This is nothing but myth. Like a lot of things, Digital Displays have a definite life span. For a lot of manufacturers, this life span is 100,000 hours, and, depending on when you use it, it can last for more than 20 years.
Myth 3: “Digital Displays are expensive”
The truth is not all Digital Displays are priced the same. Depending on some factors, they can be cheap or expensive.
If you are looking for an LED Display as big as a football stadium, that might cost you a hefty amount of money. But if you are aiming for something smaller like, then you can probably find an LED Display that won’t cost you that much. So, trust that no matter how much your budget is, there is probably a Digital Display for you.
It is time to consider including Digital Displays in your business, marketing or advertising campaigns. But before you do, make sure that you understand every aspect about Digital Displays to avoid having fallacies that lead to misconceptions. To know more about Digital Displays, visit Inewvation International’s website: www.inewvationinternational.com.
From LED Displays, Digital Signage, Digital Kiosks, up to Lightboxes— Inewvation International offers wide range of up-to-the-minute Digital Technology Solutions catering to the needs of various industries like advertising. As one of the first providers of LED Displays and the leading in digital technology solutions providers in Asia Pacific, Inewvation International continues to lead cities through digital innovations.
Indulge in the true expression of the digital experience with Inewvation International.