24 Jun 2019
Since the early stages of retail, digital displays have benefited businesses and brands in several ways, and have been improving and innovating simultaneously with technology, while improving and adapting itself to current trends and demands of the consumers.
Digital Displays are powerful visual communication tools for businesses to engage with their audience. With bright screens and colorful contents, Digital Displays attract attention quicker and easier than other mediums.
Here are some statistical reports that prove effectiveness of Digital Displays:
“Digital signage has a recall rate of 83%.” (Arbitron)
“74% of customers say an easy-to-read menu is their top priority.” (Panasonic)
“4 in 5 brands experienced a significant increase of up to 33% in sales through digital signage” (Nielsen)
Digital Displays indeed dominate various industries and continue to expand its reach even further. Among all the sectors that it has reached, one of the most prominent is the industry of Retail.
In today’s era, how do Digital Displays help the retail industry?
1. It helps in establishing a healthy brand-consumer relationship.
Digital Displays have a huge impact on consumers’ recognition. Through these tools, a stronger relationship can build loyalty towards the brand, leading to further recognition and patronization.
Putting up Digital Displays in a retail store works to improve the customer experience. This helps customers in multiple ways at the same time, as they get informed about stores’ products, updated with sale or discount opportunities, and assisted through the digital displays’ capabilities. Empowering consumers in these ways is building a connection with them— when consumers feel the brand engages with them, their loyalty and patronage develop.
2. It has its natural charm in attracting consumers.
A static display has to get the consumer’s attention through its design and color use. However, Digital Displays effortlessly grab consumers’ attention by how it brings visuals to life. Digital Displays always turn out to be a greater platform that engages with consumers. With its natural attention-grabbing feature, digital displays serve as invitation for consumers to continue the experience inside the store.
A three-month study by Intel revealed that Digital Displays capture 400% more views than static displays. In addition, The FedEx Office’s “What’s Your Sign?” survey found out that 8 in 10 consumers enter a store they have never visited before based on its signage, and 7 in 10 (68 percent) did actually purchase a product or service because a sign caught their eyes.
Keeping the people entertained has always been a key to capturing their minds. If you’ve succeeded in captivating them, they are more likely to be drawn to your brand.
3. It is versatile.
Brands are shifting to digital not only as their form of communication to consumers, but also their way of improving their stores and services. Digital Displays can now do so much than providing entertainment.
Most of the large and small retailers are now using Digital Displays not just to advertise and boost branding, but to improve customer experience as well. These tools can be directional signages, deliver informative and educational contents, and offers stores an ability to control messages to their customers at any given time at any location.
Retailers can also look forward to a lot from Digital Displays today as it becomes more interactive, provides more engagement, and its applications are getting smarter.
4. It is adaptive to the times.
Static displays like tarpaulins and posters are pre-designed before they are displayed in the stores. Thus, changing its contents will take too much time and work because you will need to re-layout, reprint, and re-post them all. On the other hand, Digital Displays make it easy for brands to change their contents anytime, through a web-based content management system. With this, they can target specific audiences at specific times, giving them flexibility on the content they want to show.
Digital Displays do not just offer top-tier advertising mediums but as well as a platform that creates experience. Before, avant-garde advertisements are the biggest hit; they easily catch attention, pique interest, and most of all, it helps in selling products and/or services. Now, consumers are into experience and engagement from the brands through these displays.
While there are countless ways digital displays enhance consumer experience and engagement, the question remains – what’s in it for the retail industry?
Sales will always be important for brands but, being able to present the brand as one that is consumer-dedicated through the use of digital displays improves the nature of the shopping and customer experience.
In Europe, a research from Oracle titled, “Why Customer Satisfaction is No Longer Good Enough,” reveals that 81% of consumers surveyed are willing to pay more for superior customer experience. Indeed, customer experience is now a key driver for revenue growth and an effective channel for brand differentiation.
Through all these benefits, Digital Display solutions have really become a necessity. Moreover, finding the right digital display solutions provider for your brand will not be too much of a problem, as Inewvation International is here to guide you every step of the way.
Inewvation International is one of the first providers of LED Displays and the leading in digital technology solutions providers in Asia Pacific. From LED Displays, Digital Signage, Digital Kiosks, up to Lightboxes— Inewvation International offers wide array of up-to-the-minute digital technology solutions catering to the needs of various industries like Retail.
Indulge in the true expression of the digital experience with Inewvation International.