Usually installed in building façades and billboards, Inewvation Wind-Thru Series has a unique module design for heat dissipation and wind load but blocks sunlight or any source of light from behind, which still display good visual reception.

With its smart module technology, the display achieves uniform color and brightness without re-correcting the chroma of the whole display when replacing modules. More than 35% of the screen is hollow, thus, effectively reducing wind load by 32%.

Inewvation Wind-Thru Series also has a fanless design with zero noise as it operates. It does not need air condition as its aluminum plate cover and hollow module have good heat dissipation. This unique module design is tested safe even in a salty environment.

To know more about Inewvation International, follow us on our Facebook, Twitter, Instagram, and LinkedIn accounts.

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Inewvation International has set the bar high in providing Digital Display Solutions by installing many firsts in the country and expanding in Asia Pacific. Now, Inewvation International is set to dominate the Retail industry through its new brand addition– InVue.

Catering to global brands, retailers, and businesses through its innovative merchandising, software, and security solutions, InVue promotes while protects retail merchandise seamlessly to help customers improve their profits. Let’s take a look at InVue’s state-of-the-art solution– the OneKEY ecosystem™.

THE CHALLENGE

In Retail, shrinkage or shrink, is used to describe a reduction or loss in inventory due to theft or fraud, administrative mistakes, or other errors. According to the National Retail Security Survey, an annual survey among retail professionals in Florida that provides insights about internal and external retail crime, the average shrink percentage in the retail industry is about 2% of sales.

The survey also found out the four major reasons of inventory shrinkage in Retail industry are shoplifting, employee theft, paperwork errors, and supplier or vendor fraud. Shoplifting refers to concealment, changing or swapping price tags, or transferring of product from one container to another, while employee theft denotes workers stealing funds or goods. Administrative and paperwork errors include simple pricing mistakes due to markups or markdowns and accounting systems; while suppliers or vendors’ fraud refers to failing to provide the quantity of units purchased and stealing of products.

Furthermore, Sensormatic Global Shrink Index 2018 survey reported that retailers of fashion and accessories in US have the highest rate of shrinkage with 2.43%. This was despite of adopting variety of security measures such as CCTVs and sensor gates for several years now.

INVUE’S SOLUTIONS

In 2014, InVue launched a state-of-the-art merchandising and security solution, OneKEY ecosystem™. A single key solution designed to be an all-in-one store key, OneKEY ecosystem™ aims to decrease theft and increase sales for retails and brands.

Since 2007, InVue has been introducing notable display and security solutions in Retail industry globally. OneKey ecosystem™ is only one of its stylish and innovative retail security solutions that elevates customer experience while improves retailers and brands’ operational efficiency. InVue is indeed the future of retail security solutions.

Indulge in the true expression of the digital experience only with Inewvation International.

To know more about Inewvation International, follow us on our Facebook, Twitter, Instagram, and LinkedIn accounts.

Most of the LED TVs on the market today are actually LCD TVs with an LED backlight. The LED backlight creates the light that allows LCD to produce visible images. In other words, LCD is the actual panel, while LED is the light source.

To know more about Inewvation International, follow us on our Facebook, Twitter, Instagram, and LinkedIn accounts.

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As the viewer/audience moves from the center, vertically or horizontally, or moves far from the display, the quality of images shown begins to lessen. The colors of the images will fade and the display’s brightness will somehow lessen.

Viewing angle and distance are vital in maintaining the quality of image and assuring viewability to audience. Viewing angle indicates up to what range, while viewing distance specifies how far the images on digital displays can be fully viewed, with the screen displaying consistent brightness and color, and not negative images.

The viewing angle is measured from one direction to the opposite, with a maximum of 180° for a flat screen display. On the other hand, pixel pitch (mm) of the LED screen is equal to the minimum best viewing distance in meters. Longer distances require less resolution and shorter distances require higher resolutions.

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Resolution is a factor in determining the video quality of an LED Display. It is expressed with the horizontal number of pixels followed by the vertical number of pixels and quoted as width x height (W x H), with the units in pixel.

An LED Display’s resolution can be calculated given its dimension (width and height) and pixel pitch.

If the dimensions are both in meters or any other unit, convert into millimeters, as to pixel pitch’s unit. Calculate the width and height’s resolutions by dividing separately to pixel pitch.

Example: A P10 LED Display with a dimension of 1700mm (W) X 1100m (H)

First, divide the width by the pixel pitch – 1700 (width) / 10 (pixel pitch). So, the width’s resolution is 170 pixels. Next, divide the height by the pixel pitch – 1100 (height) / 10 (pixel pitch). The resolution of the height would be 110 pixels.

Thus, the resolution of a P10 LED Display with a dimension of 1700mm (W) X 1100mm (H) is 170 x 110 pixels.

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Pixel Pitch in LED Displays indicates the amount of space between two diodes, a lower pixel pitch means a less space between diodes. This equates to higher pixel density and better screen resolution.

The distance between the diodes affect how we see the images on the display. For example, the higher the pitch of an LED screen, the better it looks from afar. High pixel pitch LED displays, ranging from 10-40 mm are best for billboards and locations that are high above the ground.

To know more about Inewvation International, visit us on our website: www.inewvationinternational.com

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In purchasing or using electronic devices, users may know their efficiency, and how to protect such products from possible damages through Ingress Protection (IP) rating.

The IP rating is used to determine the degree of protection given to the enclosures of electrical or technology equipment against intrusion of foreign matters (i.e. tools, dirt, dust, fingers, etc.) and moisture. It is composed of two numbers – the first referring to the rate of protection against solid objects and the second is the rate against liquids. The higher the number, the better the protection it has.

Indulge in the true expression of digital innovation only with Inewvation International.

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One of the advantages of using die-cast aluminum parts is its efficiency in heat dissipation. Having said that, they are more cost-efficient than other materials or parts produced and used in LED Display manufacturing, since it minimizes the electricity and air conditioning expenses. Moreover, aluminum die-cast parts typically weigh 1/3 less than steel parts, while still providing the essential strength and durability.

Indulge in the true expression of digital innovation only with Inewvation International.

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Digital Display Solutions have definitely taken over the industry of advertising displays. These are often present at retail shops, restaurants, highways, and more. Back then, the images that are originally for the audiences’ eyes, became tangible and tactile through interactive viewing and engaging applications.

What is Digital Kiosk?

Digital Kiosk is a computer terminal featuring specialized hardware and software that provides access to information and applications for communication, commerce, entertainment and education. Early digital kiosks resembled telephone booths, but have been embraced by retail, food service, hospitality and other industries for the past years to improve customer service and engagement. These tools are usually placed in high traffic settings such as shops, hotels, lobbies, restaurants and airports.

The integration of technology allows digital kiosks to perform a wide range of functions, evolving to self-service kiosks. Nowadays, kiosks may enable users to order from a shop’s catalogue when items are not in stock, order menus from restaurants and food chains, check out a library book, look up information about products, issue a hotel key card, enter a public utility bill account number in to perform an online transaction, collect cash in exchange of merchandise, and many more. Digital Kiosks may be configured with a large variety of peripherals, including thermal printers, media players, magnetic and smart card readers, proximity sensors and QR/barcode scanners, cameras and more.

A digital kiosk works for literally anyone who has a story to tell, a message to deliver and an audience to engage with. It is more like have a literal conversation as it requires both intended messages and a user who drives the experience by getting only the information he/she wants to be in touch with.

Data tracking can help brands in identifying what their most popular content in digital kiosk is, as well as counting the number of users they are connecting with, what content is being viewed and for how long – which are immeasurable with other media.

It also has a higher engagement level because of the interaction it provides. By giving the audience the opportunity to interact with the messages, they are more likely to remember and retain, and therefore, return.

At present, there are lots of providers offering Digital Kiosks and Digital Displays, but there is definitely nothing like Inewvation International.

Inewvation International offers a wide array of digital display solutions that are tailor-made for its partners. Aside from LED Displays, Lightboxes, and LCD Screens, Inewvation International also provides Digital Kiosks for brands on various industries. All of these can be fully customized to fit any applications and executions.

• Inewvation Digital Kiosk Portrait Design (Touch or Non-touch) - With different designs and sizes, the Inewvation Digital Kiosk Portrait Design can be either “touch or non-touch”, allowing the store owners to display their products and services attracting more customers while giving them an exciting visual experience. This Digital Kiosk has an infrared screen with 6 up to 32-point touch system and an integrated Windows Operating System. It has a high-definition display with noise reduction technology, an image enhancement engine, integrated digital comb filter, low-power mode, and customizable stand design.

• Inewvation Digital Kiosk Landscape Design (Touch) - The Inewvation Digital Kiosk Landscape Design perfectly fits to the areas with high foot traffic count as it provides access to information, entertainment and e-commerce applications. The integrated infrared screen with 6 up to 32-point touch system transforms the users’ finger into a navigator – making any content touch-capable. This digital kiosk can be a way-finder, a gaming platform or a procedural guide for retails, hotel lobbies, banks, schools, and more. It is also equipped with a Windows Operating System that is compatible with different applications and may also support a vast array of audio, video and image formats from other platforms. 

• Inewvation Outdoor Digital Kiosk Portrait Design (Outdoor Touch Display) - The Inewvation Outdoor Digital Kiosk is designed to provide the audience an internet access, touch-capable way finder, and information in one source. It also has an optional lightbox for advertisements, equipped with high-definition and high-brightness LCD Display that is readable even with direct sunlight. It also has a pro-cap touch screen that has a 10-point touch system for flexible interaction and smooth calibration, and a Windows Operating System. This Digital Kiosk is best for transportation terminals (e.g. train stations, bus terminals), malls, schools, and other outdoor locations accessible to the public.

Being one of the pioneers in Digital Displays Solutions in Asia Pacific, Inewvation International offers not only LED Displays, but also Digital Signage, Digital Kiosks and Lightboxes. Moreover, Inewvation International designs and customizes products, provides fast delivery and efficient installations, creates and manages content and has an excellent after-sales service.

Indulge in the true expression of the digital experience only with Inewvation International.

To learn more about Inewvation International, visit us at our website, or connect with us at Facebook, Twitter, Instagram, and LinkedIn.

While Digital Display Solutions have been taking over the industry, we are able to see various inventions and innovations in technology, proving that digital is the future. However, we can still observe several static billboards, banner ads, or lighted static ads, also known as “lightbox”.

What is Lightbox?

A Lightbox is a lighted display panel commonly used for advertising purposes. The panel can be illuminated by fluorescent light bulbs or LED lighting strips. For the past years, the value of lightbox has improved as the LED technology has been introduced.

A content is inserted in the lightbox which can also be changed easily. Some lightboxes are designed specifically for outdoor purposes and durable ones with higher ingress protection level.

Often seen and used at airports, corporate offices, events, shopping malls, retail shops, out-of-home advertising spaces, public transportation, and more, these are being utilized to advertise brands and deliver messages (e.g. events, special discount, promo, and so on.

The Inewvation Lightbox has two types: Snap-on and Magnetic. With Snap-on Lightbox, you may change the content by snapping-off the four corner locks. While with Magnetic Lightbox, you will be needing a suction cup to remove the acrylic cover.

Inewvation Lightbox Series utilizes the latest LED backlit technology – a customized, high-quality LED light that illuminates a dot-matrix light guide panel, produced with their laser technology machine, resulting to uniformity of brightness from top to bottom, side to side.

Comprised of unique features, Inewvation Lightbox is energy-efficient, thin, lightweight, easy-to-install and has easy content replacement process.

In addition to typical lightbox, Inewvation International also offers:

• Frameless Lightbox Series - This lightbox series features a large format display panel fits for spacious retail stores and advertising spaces. It utilizes the latest backlit technology, is customizable in terms of size and colors, and has an even distribution of light across the light canvass fabric.

• Double-sided Lightbox Standee SerieS - This one can go places with its attachable wheels, making it movable. It utilizes the same technology with the Snap-on and Magnetic ones. This lightbox differs as it can have two different contents at the front and back. This is rechargeable and may last from 6 to 8 hours without direct power supply.

• Dynamic Lightbox Series - This is a programmable lightbox as the distribution of lights can be modified depending on the shapes and image in the material. It features an animated-like display and best fits for retail shops, restaurants and out-of-home advertising spaces. While the size, thickness, color and brightness levels are customizable, it also has an energy-saving setting for both indoor and outdoor applications.

Inewvation International help you in putting your perspective into reality, while keeping its core – quality is everything.

Indulge in the true expression of the digital experience only with Inewvation International.

To learn more about Inewvation International, visit us at our website, or connect with us at Facebook, Twitter, Instagram, and LinkedIn.

According to a book by Karl H.E. Kroemer entitled, Fitting the Human: Introduction to Ergonomics: Human Factors Engineering, Seventh Edition, page 99, the upper limit of human visual tolerance to luminance is about 10,000 cd/m2 (candela per square meter), which is still subject to other factors like a dull or bright environment, viewing distance, weather conditions, etc.

Fortunately, Inewvation International’s LED displays are equipped with Photoelectric Lighting Control System or often referred to as ‘Smart Lighting’ which detects the current ambient light level which measures how bright and dark the external light is. This technology allows Inewvation International’s LED Screens to reduce its brightness when it’s dark, and adjust itself automatically when needed.

Through this, Inewvation International’s LED displays don’t only conserve energy and burning hours, but can also reduce eye strain without compromising quality. This technology also helps the onlookers to enjoy the spectacle of advertisements and information played on the LED screens.

Indulge in the true expression of Digital Innovation only with Inewvation International.

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With the overwhelming presence of digital display solutions today, it is undeniable that endless possibilities can be made. With its general purpose of disseminating information while advertising and promoting brands, these mediums have been a ‘must’ for effective customer engagement.

Digital Display Solutions have the power to make a brand’s message a lasting impression to its target audience. One key factor is the visual theme of the digital display also known as ‘content’. Contents, whether in advertising or corporate use, are tailor-made materials – stationary to moving, texts to graphics, live actions to animations, necessary to have an effective, relevant upshot.

The logic is simple: the mood of your audience depends on what their eyes are seeing through your digital display, which will result efficiently or not.

To help you manage and sustain your campaign through digital materials, here are some points to consider:

Determine your Digital Display’s Specifications

As an end-user of this kind of technology, you must know the parameters of your digital display upon purchase. You must be knowledgeable of its pixel pitch, screen size, application, viewing distance, and even it’s capabilities. This enables you to maximize the use of your display and make the best out of it.

Tone and Contrast

Aside from prioritizing vital information and delivering it effectively, tonal contrasts are also a good thing to execute in content creation. Using contrast is vital to your content because it helps the viewer distinguish between design elements. Select colors that provide a good contrast to make your content more appealing and easier to read. Achieve effective contrast by using colors with different values

Consistency

In a digital display’s content, every element should be consistent and coherent with each other to establish brand recognition and to avoid confusion amongst the audiences. This can be achieved by having a single theme, a definite color palette encompassing a single message. This makes the message more understandable for audiences because they are properly presented which can prevent information overload.

Additionally, different digital display solutions and signage can have a unified integration to have a specific coherent theme, making the experience – universal. Content Consistency is a concept of having a centralized message for the consumers, it is about delivering a ‘single experience’ to the consumer through various mediums. After all, a brand that is easy to understand, relevant, and relatable, promotes consumer loyalty and patronage.

Remember, content is essential in capturing the minds of your target consumers. It starts with a couple of steps, the identification of the medium that will be used, then a brainstorm of ideas to define the content’s layout and the desired finished product, and finally, a swarm of questions to determine the prioritized message and theme as well as desired colors. The more relatable and appealing your content is, the better it would be.

Digital display solutions are here to stay and will surely be more developed and upgraded in a snap of a finger. Let Inewvation International be your partner in promoting your brand with up-to-the-minute solutions that best fit your requirements.

Aside from providing top-of-the-line LED Display and other Digital Display Solutions, Inewvation International also offers Content Creation & Management. This is the administration of images, audio-visual, or a complete multi-media display. In layman’s term, Pitch-Edit-Approve-Upload-Replace; a five-step guide on how the content creation and management take place.

Creativity won’t be a question to our design team. Diversified thinking, awesome taste, and passion for artistry, all combined to give you the top-quality content you wish to have in your display. All you need is to toss us the idea, what you want to see in your display, then we’ll do the rest.

Reach Inewvation International via our website, Facebook, Twitter, Instagram, LinkedIn, and Youtube. Indulge in the true expression of digital innovation only with Inewvation International.

Digital display solutions are built for the task of enhancing not just the aesthetics of an establishment or shop but the brand itself in a holistic manner. At present, almost all industries are showcasing their products and services through digital display solutions, considering its popularity, status as a necessity, ROI opportunities, and the kind of service it offers. These tools give food and beverage retailers the flexibility needed to have an engaging customer experience.

According to The Arbitron Outdoor Study (2001), digital displays have a large effect on the way how people see products when advertised via these mediums. Also, through this, the chance of consumers doing an ‘impulse’ skyrockets dramatically by more than 75%.

Businesses under Food and Beverage industry rely heavily on up-selling and cross-selling opportunities. Up-selling employs comparison charts to market higher-end products to customers, showing the consumers the bonus average order value that they can get from a specific product. While cross-selling refers to products that satisfy additional, complementary, needs that are unfulfilled by the original item. Both of these opportunities are easily turned into sales, thanks to digital display solutions given its wide range of advantages and potential.

So what are the main benefits of digital signage in the Food and Beverage industry?

Executes Unified Brand Image

Digital menu boards, websites, and kiosks can be customized to have a specific theme, so customers do not get confused when exploring a restaurant through different mediums. A unified integration between all technologies makes advertising or conveying messages more consistent and coherent.

A unified brand image embraces a concept of putting out a centralized message for all the brand’s products and services. Delivering a ‘single experience’ to the consumer through various mediums. All of the contents should be coherent to each other to resonate in the minds and hearts of the consumers, resulting in a brand recall. Once a brand is established, there will be a lot of consumers who will be more than willing to try new products and services from a company that they’ve grown to trust.

Enhances the Customer’s Experience

For customers, ordering on an interactive kiosk or tablet leads to a perceived reduction in a queue. Also, a wide range of games and entertainment options have become available at restaurants, further tapping into guests’ desire for fresh content and stimulation. Digital Display Solutions also stimulate desires for consumers to be impulsive in buying their products.

Easy to Manage

Today’s displays are much neater and compact, because of this, brands no longer need to put up with bulky hardware, crisscrossing wires, and general clutter. Also, it is easier to maintain and manage; through digital displays, brands won’t need to go through the process of designing, fabrication, and installation. With digital displays, contents can be managed remotely and scheduled ahead of time. 

Additionally, the content on digital signage boards is more interactive and engaging compared to the ones on static boards, thus, it will resonate better with consumers, promoting a better brand recognition. Digital display solutions make it easy for brands to manage which content should be displayed during which time. Furthermore, content can be created to launch exclusive products, as well as seasonal offers across a variety of locations, therefore reducing content management costs.

Cost efficient

Digital display solutions are energy efficient, due to the technology of light emitting diodes, they cost less, in terms of electricity than the conventional bulbs. Compared to the conventional displays, LED Displays can last up to 100,000 burning hours or 11 and a half years of 24/7 use.

Offers Clear Benefits

Restaurants can reap many benefits: higher sales enhanced guest satisfaction, and a decrease in the need to print, clean and store menus. Also, through digital display solutions, brands can stay ahead of the technology curve by 99 having more opportunities to meet the customers’ needs while improving the bottom line. At the end of the day, the Food and Beverage industry is very competitive, where a person’s taste can be swayed in the blink of an eye.

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.

Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything

Indulge in the true expression of the Digital Experience only with Inewvation International.  

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

Over the years, digital display solutions have proved to be an efficient avenue in aiding brands in terms of advertising and promotions, but its advantages do not end there. These tools are definitely more than what meets the eye.

Digital display solutions play a key role in working to engage and inspire a brand’s target market. Here are some mediums and key points that prove how successful digital display solutions are in creating engagement with shoppers:

DIGITAL INTERACTIVE KIOSKS

Aside from being used to showcase shop products, digital kiosks nowadays, are also being used as an alternative way to place orders on restaurants and can even display product showcases in retail shops. They are also being utilized as way finders in malls, hotels, airports, etc. Indeed, the possibilities are quite endless and only limited to one’s imagination.

DIGITAL MENU BOARDS

These digital menu boards provide the opportunity to highlight certain products. Whether they are used to supply services or food, this can be a dynamic selling tool and it has actually proved its worth in the industry of Food and Beverage. Also, digital menu boards have been proven to influence the impulse buying behavior of consumers, making them crave more than what they are looking for.

LIGHTBOXES 

Lightboxes are already prevalent in the field of Retail, as well as in the Food and Beverage Industry. Not only as an effective advertising medium, but also as an efficient avenue in engaging potential consumers. Lightboxes serve as an alternative storefront display that piques the interest of people, this is why when the content is relevant and relatable to the viewing public, the more chance it will have a large impact on them.

STOREFRONT LED DISPLAYS

The first impression that a customer receives before they enter a store is critical, and an LED Display is the perfect tool for the job. It can easily highlight the brand and the message that it wants to convey through moving graphics and/or texts it showcases. This results in a heightened experience between the brand and consumers.

LED BILLBOARDS

Aside from the large storefront LED Displays, what can catch people’s attention even better? That’s right, an LED billboard just right along the highway. When properly positioned, these displays can garner tons of viewers every single day and disseminate information just like a television.

According to Straits Times (2017), Filipinos residing in Metro Manila spend approximately an hour and six minutes each day or 16 days a year in traffic. In addition to this, another study conducted by the Boston Consulting Group (2017) for ride-hailing service Uber Philippines showed that Manila had the third-longest traffic wait time in Asia, after Bangkok and Jakarta.

Coincidentally, our problems in traffic is an opportunity for advertising, through LED Billboards, brands have more opportunities to convey their messages to their desired audiences on a large scale, with long exposures.

Though there are problems with LED Displays being too bright at night time, Inewvation International’s products are equipped with photoelectric light sensors that can adjust itself automatically to ambient light, just like a smartphone. Thus, eliminating the problem of having a distractive LED Billboard.

Digital displays can also provide interaction through technological integrations which are slowly being prominent today. For example, in Inewvation International’s Globe Iconic Project, viewers can listen to the content of the LED Display through their smartphones using an application.

Whenever shoppers are waiting in queues, there is an opportunity to advertise, influence, and inform them. Digital displays offer a more effective way of doing this while providing entertainment. After all, just the right amount of everything, makes it perfect.

As mentioned earlier, the possibilities are quite endless and only limited to one’s imagination. Digital displays are not just mere tools, they have their own voice, they can tell stories, they can reach people, and they can even touch lives. Through proper contents and perfect applications, they can be so much more than just displays, but an epitome of beauty and art.

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.

Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in the Asia Pacific. Inewvation International offers not only LED Displaysbut also Digital Signage, Digital Kiosks, and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core — quality is everything.

Inewvation International offers so much more than digital display products, we offer bespoke solutions, second to none.

Indulge in the true expression of the Digital Experience only with Inewvation International.  

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

Digital Display Solutions indeed dominates various industries and continues to expand its reach even further. Among all the sectors that digital display solutions have saturated, one of the most prominent is the Retail Industry.

As said in a study in Reference.com in 2010, papyrus was used as standard media for posters and notices in Ancient Egypt, while commercial entities tended to use painted walls or stones. There were also paintings in walls and stones that originate in 4000 BCE with the rock-art painting of Indians. These are great examples of the evolution of advertising media across completely different cultures.

Since then, through static displays, consumers are informed of promotions, new products, newly built establishments, etc.

This was the practice up until the paradigm shift of the technology age came about, static ads were converted into digital display, further empowering the brands in conveying their messages across all medium possible.

This just shows that the early age of advertising is tied up together with how the retail industry has evolved today. Since the early stages of retail advertising, advertisements have benefited businesses and brands in many ways, and have been improving and innovating simultaneously with technology, while improving and adapting itself to current trends and demands for the consumers.

So, how do static and digital advertisements help the retail industry?

It helps establish a healthy brand-consumer relationship

Consumer loyalty has always been a vital point in every business. Having a consumer who is loyal to your brand simply means that you’ve succeeded in capturing their attention and interest while gaining their trust. Digital Displays have an enormous impact on consumer recognition. Through these tools, a stronger relationship can be forged with loyalty and confidence towards the brand, leading to further recognition and patronization.

Being able to transform a new customer into a loyal customer requires a sustainable and engaging experience that strengthens this type of relationship. Although, brands need to stay relevant and relatable to the consumers to maintain this kind of connection. Adopting various digital displays around a retail store works to improve the experience in multiple ways. They can engage the consumers in displaying important information about their products, flash sales, and discount opportunities. Moreover, digital signage can also reduce confusion by providing directions and assistance as way-finders. Finally, through these tools, consumers can choose the products and information that they want to know about.

Empowering consumers in these ways not only helps to engage them but also contributes to a sense of connection with the consumer – once they feel that the brand cares for them, their loyalty, and patronage develops.

It has its natural charm in attracting consumers

A static retail display has to get the consumer’s attention through its design and the use of bold colors. However, digital displays have a natural attention-grabbing feature, with moving images and striking graphics.

Digital displays always turn out to be great mediums to invite consumers to the stores. They serve as an invitation which entices consumers to continue the digital experience inside a particular store.

It is versatile and pleasing to the eye

From the past, keeping the people entertained has always been key to capturing their minds. If you’ve succeeded in captivating them, they are more likely to be drawn to your brand. Because of this, brands turned their eyes into improving their stores and converting to digital.

Digital Display is not only entertaining but it also gives the feel of less waiting time to consumers in queues, through engaging and colorful contents, useful information, or event news and current events.

In addition, clever integration of a digital interactive kiosks helps to educate consumers by showing them the features and benefits of a product. There are some who even showcase the product unboxing, walkthrough, and how-to-videos. Through this, businesses are able to demonstrate their products well and spark interest.

It is adaptive to the times

Static displays like tarpaulins and posters are pre-designed before they are displayed in the stores. Thus, changing its contents will take too much time and work because you will need to re-layout, reprint, and re-post them all.

On another hand, digital displays make it easy for brands to change their contents anytime and anywhere, through a web-based content management systems. With this, they can target specific audiences at specific times, giving them flexibility on the content they want to show.

Digital displays don’t just offer top-tier advertising mediums but as well as creating an experience. Before, avant-garde advertisements are the biggest hit; they easily catch attention, pique interest, curiosity, and most of all, it helps in selling the product. Now, consumers are also looking for experience and engagement with the product through these displays.

While there are countless ways digital display boosts the consumer experience and engagement, the question remains – what’s in it for the retail industry?

Sales will always be important for brands but, being able to present the brand as one that is consumer-dedicated through the use of digital displays improve the nature of the shopping experience.

A press released that was issued by Oracle also suggests that 81% of shoppers are willing to shop at an establishment that offers a better consumer experience, meaning that even if a retailer charges more than its competitors, consumers will continue to shop at that store if they are given the right experience.

While online sales continue to grow, the value of a physical store should be included in a retailer’s strategic plans. The influence that digital signage has on the consumer experience not only affects the bottom line but also contributes to a positive ROI that retailers should not overlook.

Through all these benefits, digital display solutions have become a necessity. Moreover, finding the right digital display for your brand won’t be too much of a problem, as Inewvation International is here to guide you every step of the way.

Inewvation International is one of the first providers of LED Displays, and the leading in digital advertising solutions in Asia Pacific. Inewvation International offers not only LED Displays but also Digital Signage, Digital Kiosks and Lightboxes. Furthermore, Inewvation International designs and customizes products, provides fast delivery and efficient installation, creates and manages content and conducts excellent after-sales service while preserving its core – quality is everything.

Indulge in the true expression of the Digital Experience only with Inewvation International.

To learn more about Inewvation International’s wide variety of products visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter, and Instagram to discuss digital display solutions that are perfect for your brand.

Today, it is undeniable that Digital Display Solutions have dominated the trend and is taking the center-stage in almost all industries. Although static displays are still alive these days, the digital display is definitely taking over and is becoming a norm.

Static advertisements have been used by businesses to advertise and deliver information since the 70’s. Gigantic tarpaulins and signages overlook bustling cities; posters and banners were literally everywhere, and brochures together with leaflets were handed over and there to generate more potential clients.

As the tides of the time go by, the paradigm of advertising displays also shifted and evolved drastically. Static billboards were changed to LED Displays; posters and banners to LCD TVs or Large Format Displays (LFDs); and a whole lot more.

Before, the goal of advertising displays is just mainly for promotion and brand recognition, but these end-goals have also changed with time. Now they’re utilized to aid the consumers, as well as make their experience a whole lot smoother while promoting brand loyalty.

So why the paradigm shift?

Years ago, static advertisements, especially the big ones were the talk of the town. Brands needed to be creative with their billboards to catch their audience’s attention while showing everything all at once to maximize their expenses. Replacing the contents were so costly back then too, as they would need to relay-out, reprint, reinstall the poster/billboard to the structure. All of these involves a lot of manpower too. Not to mention that during typhoon seasons, these billboards need to be rolled down to avoid possible collateral damages or any untoward incidents.

Apart from creative and effective marketing strategies,  the trend before was to have public figures serve as the face of the advertisement. However, because of the paradigm shift, aside from having such public figures in the forefront, having an attractive content and substance embedded in the advertisement became vital as well. It all became about execution, complexity, appalling beauty and enticing colors. What matters is creating an impact, an impression, and a relationship between the consumers and the brand itself.

As the time went by, more visually appealing contents and creative executions of moving images captivated the eyes and hearts of consumers, making it an effective avenue of conveying messages. In fact, according to a research by Marieb, E., and Hoehn, K in 2006, entitled, ‘Human Anatomy & Physiology (7th Edition)‘ almost 50% of the human brain is involved in visual processing, and that we can grasp a visual scene in less than 1/10 of a second. Meaning, visually attractive graphics are more effective.

This is the reason why moving, colored graphics and are so impactful in this day and age, particularly in advertising. People love seeing moving images, interacting with them, and experiencing them. This is why we are more likely to be drawn to something interactive rather than static.

This human behavior explains why digital displays are so valuable for businesses nowadays. They offer so much more than just a message – they invite people to experience like no other.

Truly, the world of digital display solutions will continue to progress, move forward, and evolve hand in hand with time. There may be a lot of display providers, but there’s definitely none like Inewvation International.

Know more about the different kinds of Digital Display Solutions and LED Displays that Inewvation International has to offer, via inewvationinternational.com, Facebook, Twitter, Instagram, Linkedin, and Youtube.

Indulge in the true expression of digital innovation only with Inewvation International.

One of the most common terms that we hear when talking about LED Display, is the word ‘pixel pitch’, often referred as ‘pitch’. Unknown to many, pitch plays a vital role in having the perfect LED Display for each and every business or brand.

Pixel Pitch is a fundamental factor of a screen’s viewing distance as it defines the resolution of the LED screen, ergo, the lower the pitch, the crisper the content.

Take note: the lower the pitch, the more diodes can be fitted together on a screen.

The magic of pixel pitch is the distance between the diodes affect how we see the images, for example, the higher the pitch of an LED Screen is, the better it looks from afar. High pixel pitch LED Displays, ranging from 16 – 50 mm are best for billboards and locations that are high above on the ground.

On the other hand, there’s also an increase in demand for low pixel pitch LED Displays as more and more business see the benefits of having a high-resolution LED Display. A lot of them are now making their lobbies bespoke, their conference room’s techie, and their offices an epitome of technology. Low pixel pitch are optimum for up-close viewing without any risk of eyestrain.

FACTORS TO CONSIDER WHEN CHOOSING PIXEL PITCH FOR LED DISPLAYS:

1.VIEWING DISTANCE 

Digital Displays that will be installed above eye-level should have higher pitches coherent to the screen size, as well as the Displays that are meant for long-distance viewing like highway billboards. On the other hand, Displays that are installed in up-close viewing set-ups like hallways, retail shops, backdrop., etc. work best with lower pitches.

2. LOCATION

Indoor LED Displays range from the lowest pitch possible up to the bare minimum, but the ideal pitches would go around pitch 1.5 mm up to pitch 4 mm. As for the outdoor LED Displays, the perfect range would be from pitch 6 mm at the least, up to pitch 50 mm at the most.

3. EXECUTION

As for the execution, the pitch of an LED Screen should always be in line with its intended use. For instance, the contents of your digital display will be high-definition graphics, low pitch LED Display will be your best pick. As for digital billboards that are far from eye-level, their pitch options are high enough to be seen from afar, but still at a bare minimum level to maintain the clarity of the image.

4. SCREEN SIZE 

Screen size is also a crucial factor in determining the perfect pixel pitch for your display. This is because the screen size, as well as the pixel pitch, are correlated in a lot of ways. The smaller your screen would be, the lower the display’s pitch should be, this is to avoid pixelated images and cropped contents.

There is always a case-to-case basis in terms of choosing the right medium for each execution but finding the right specifications for your digital display won’t be too much of a hassle, as Inewvation International is here to guide you every step of the way.

Inewvation International is one of the first providers of LED Display, and a pioneer in digital advertising solutions in Southeast Asia. Inewvation offers not only LED Displays but also Digital Signage, Digital Kiosks, and Lightboxes. Furthermore, Inewvation designs and customizes products, provides fast delivery and efficient installation, creates and manages content has an excellent after-sales service while preserving its core value – where quality is everything.

Indulge in the true expression of the Digital Experience only with Inewvation International.

To learn more about Inewvation International’s wide variety of products and services visit us at our website, http://inewvationinternational.com or connect with us at Facebook, Twitter and Instagram to discuss digital display solutions that are perfect for you and your brands.

Digital age, also known as the information age, is known for its concept of capturing the omnipresent nature of computing and the prolific use of technology in almost all aspects of human activity such that digital interaction is a defining characteristic of human activity.

From smart phones to menu boards, way finders, gaming consoles, queuing systems and the likes, it is undeniable that the world is already dominated by technology: mainly, the industry of Digital Display Solutions, which then prompts business shift into digital.

Digital Display Solutions can serve a number of different purposes for a variety of applications. In advertising particularly, these tools can make your brand stand out from the rest. With a bright, vivid crystal clear display, you can capture the attention of passersby instantly,  while promoting your desired message or content, thus, making them far more advantageous than conventional ones.

Some notable advantages of LED Displays are the following:

Captivating Beauty

First on the list of advantages is its captivating color and graphic motion, capable of showing creative executions from simple to complex – making it a head turner when properly positioned.

Also LED Displays, can provide high-quality images by enhancing the contrast and enriching the range of colors that it can showcase. It produces flicker-free images to reduce eye fatigue, eye strains, and headaches to viewers.

Amplifying Power 

LED Displays have the power to retain advertisements or “ads” in the minds of its audiences due to its long exposure and continuous playback. It is also able to transmit different information to consumers, improving the reach as well as the efficiency of the ads.

Reliable and Efficient 

Aside from looking too grandiose, light emitting diodes are a lot better than the conventional because they are brighter in color and thinner in weight. It’s also energy efficient and environment-friendly for its dissipates heat easily. LED Displays can last up to 100,000 burning hours or more than 10 years of 24-hour non-stop use. Plus, it requires from little to almost no maintenance and is highly resistant to damage.

Creative Execution and Versatility 

Digital Displays are customizable, an epitome of endless possibilities. Contents can also be seen from long distances, and it even has wide-viewing angles which makes it an effective advertising tool.

It also presents unique video opportunities,  where you can display specific content at designated times. You can essentially deliver different ads at different time intervals, transmitting unique information to unique audiences, thus effectively targetting multiple market niches.

Aside from the fact that you can play its contents on a loop, it also supports various players, input sources, and can be manipulated even online.

Moreover, you can connect certain devices to LED Displays and Digital Signage, transforming them into interactive mediums which are able to do perform complex executions like augmented reality and other interesting feats.

Innovative and Ingenious  

LED Displays are also able to automatically adjust its temperature, color, and brightness to completely blend to its surroundings. This reduces the risk of any untoward incidents and distraction among passersby.

Unique Customer Experience 

Currently, a lot of people have been doing their shopping online, as well as their other activities via the internet. However, physical shopping has always been a different experience especially for shoppers who stumble upon interactive shops endowed with different LED Displays, Digital Signages, Kiosks as well as light boxes.

According to a study by a retail website, I Am Omnichannel, 70% of women and 50% of men think of shopping as a way of entertainment. At the same time, 70% of customers think digital signage is entertaining. And 30% of customers who engage with an interactive retail display end up making a purchase.

Through digital display, shopping has been made more fun than ever. Naturally, we as the fun-loving humans that we are, have a tendency to do things that we find entertaining and take time out of our lives to do.

Thus, increasing the entertainment and interactive element of shopping has become a focus of retailers almost anywhere.

Interactive digital displays are seen as more engaging than the traditional static one and the fact they tend to impress and amaze consumers in an unexpected way, helps different brands to stand out. 

Today, interactive digital displays are getting recognized as customer experience enhancing tools – tools that make shopping even better than ever.

Take advantage of digital display solutions today! When utilized correctly, digital display can be advantageous to almost every type of business. All you need is the right mix of creativity and value, to catch the attention of your customers.

Finding the right partner on your digital display won’t be too much fo a job, as Inewvation International’s got your back.

Inewvation International is one of the first providers of LED Displays, and a pioneer in digital advertising solutions in the South East Asia Market. Inewvation offers not only LED Displays but also Digital Signage, Digital Kiosks, and Lightboxes.